It was just about this time last year when we were greeted with the news that Google was rebranding their advertising platform from Google Adwords to the more succinctly named Google Ads. The higher-ups at the tech giant made the call to rebrand their advertising offerings in an effort to reflect their shifting priorities, and […]
Continue ReadingThe world of targeted advertising has grown over the years, and it doesn’t show any signs of slowing down. In addition to the text-based ads you use in your campaign to show up in searches, utilizing display ads can provide plenty of traffic as well. The trick here, though, is finding a way to make […]
Continue ReadingThere has been a lot of talk in the industry lately about display advertising and its impact on online marketing. Many of our home service clients have also been inquiring about how they can get involved in this “new” form of advertising. While the term “display ad” has recently grown to encompass a wide variety […]
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