What Is Remarketing? | AdWords Remarketing Campaign Strategy

If you’ve ever taken a look at your website’s analytics, you probably know that the vast majority of people who visit your website end up leaving your page and going somewhere else. Only a very small percentage of users will convert. In fact, around 97-98% of your traffic is likely to bounce. That doesn’t necessarily […]

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Does PPC Affect SEO? PPC and SEO Campaign Strategy

We’ve been getting this question quite a bit lately: Does advertising in AdWords and other pay-per-click (PPC) search engines help with organic search results, aka search engine optimization (SEO)? The quick and easy answer to the question of how PPC affects SEO is that it doesn’t, but it gets a bit more complicated than that. […]

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