It can be difficult to fully commit to your marketing, whether it’s due to budget or time. However, commitment is key if you want to have long-term success with your marketing strategy. So let’s have a heart-to-heart about your marketing strategy, shall we? Read on for the top 5 tips every marketer should know.
1. Fall In Love With SEO
SEO, otherwise known as Search Engine Optimization, is the practice of increasing traffic to your website through organic search engine results. Not only does SEO increase traffic and conversions, but it also builds brand trust and credibility, creates a better user experience, and gives your brand visibility in the online space – just to name a few. If you want to make your website more visible and build trust with your customers, then SEO is absolutely essential. According to imFORZA, about 75% of users won’t ever scroll beyond the first page of Google search results. That’s why you want to make sure your website is ranking high on the SERPs (search engine results pages).
- Create high quality content through blogs
- Optimize your content
- Have a fast loading website
- Ensure your website is secure
- Make sure your website is mobile-friendly
- Use effective, relevant keywords
- Use meta descriptions and title tags
2. Steal Hearts With A PPC Strategy
Be on the same landing page with your marketing this Valentine’s Day. PPC stands for “pay-per-click” and is often referred to as paid search by many marketing agencies. PPC is a model of internet marketing that’s used to drive traffic to your website, in which an advertiser pays per every click on their ad. Essentially businesses who invest in PPC are buying visits to their website instead of achieving them organically. Companies often put these ads on social media sites or search engines to generate qualified leads – and it works great! PPC is a cost-effective way to drive traffic to your website, regardless of what your budget may be.
PPC advertising is most commonly used to:
- Generate leads quickly
- Increase sales
- Promote brand awareness
This type of advertising allows you to reach and engage your target audience quickly, and instant results is what a lot of businesses could only hope for. Commit to your marketing and make sure to implement PPC into your strategy this year.
3. Get Engaged On Social Media
With Valentine’s Day just around the corner, what better time to get engaged – with your customers that is! Your marketing doesn’t stop when you create the plan, write content, and schedule it. You should also be engaging with your audience. You can do so by:
- Liking and responding to comments
- Hold question and answer sessions
- Live streaming
- Create polls and surveys
- Host contests
4. Make A Good First Impression With Your Website
Are you noticing 404 error pages popping up on your page? Is your website not the most mobile-friendly? If you answered yes to either question, then it may be time to give your website a makeover. Making a good first impression is always important – and when it comes to your business, your website is that first impression. Make sure it is working like it should be and drawing in high-value traffic and conversions. There are many ways you can help improve your website to make that first impression really count:
Improve the site speed
According to Think with Google, 53% or more users will abandon your page if it takes over 3 seconds to lead. This can negatively impact your SEO rankings. Even if you have a good website, it doesn’t matter if it doesn’t load fast enough. Make sure your website is loading quickly so you don’t lose any customers.
Make your website mobile-friendly
Most of your customers are most likely accessing your website through their mobile devices. Have you looked to see how your website looks on a cell phone recently? It may surprise you. Make sure your site is easy to navigate on cell phones.
Freshen up the content regularly:
The content on your website should be relevant. If you have a team member section, make sure you’re updating headshots as people come and go. If you have old offers on the site that are no longer applicable, remove them. Or if you have recently stopped providing a service (or you just added a new service to your line up), let people know.
What a gift to your customers! Call-to-actions are beneficial to have because they let your audience know what you want them to do and what action you hope they will take. Make sure your call-to-action is relevant and offers some sort of incentive to users.
- Rebranding your website
- Increasing your traffic
- Generating more leads
- Improving SEO rankings
- Adding functionality to improve the overall user experience
5. Create Sweet Email Campaigns
- Make it short and sweet
- Take out “spammy” phrases
- Be unique
- Try a teaser
- Ask questions
- Tell a joke
- Personalize messages
- Provide great, memorable content
- Make your subject line stand out
- Include a call-to-action
- Include contact information and an easy way to reach you
- Email regularly but not too much
- Risk looking like spam and send emails too frequently
- Over-use capitals and exclamation points
- Hide the unsubscribe link or making opting out difficult
- Send emails without testing them first
- Send a generic, impersonal email