Understanding the Buyer’s Journey (for Home and Local Services) - VitalStorm

October 1, 2019

Understanding the Buyer’s Journey (for Home and Local Services)

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How do you get someone who knows nothing about you to first pay attention, and then, give you money? Frankly, it’s difficult and there are a lot of steps involved. It’s kind of like dating. You need enough charm, confidence, and likeability to get a date in the first place. Then, if you don’t uphold […]

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How to Use Structured Data to Enhance SERP Presence - VitalStorm

July 12, 2019

How to Use Structured Data to Enhance SERP Presence

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If you want to enhance your visibility and appearance in the search engine results page, add structured data (aka schema markup) to tell search engines more about your page for special search result features and enhancements. Similar to Google Ads extensions, such as location and review extensions, structured data provides additional information to your organic […]

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How to Grow Your Email List Using Irresistible Lead Magnets - VitalStorm Marketing

June 14, 2019

How to Grow Your Email List with Irresistible Lead Magnets

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How do you attract new leads into your email database? The best way to grow your email list is with alluring lead magnets that offer high value. What Is a Lead Magnet? A lead magnet is a piece of content that solves a specific problem for a specific market in exchange for contact information, usually […]

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The Complete Digital Marketing Checklist for Home Service Companies - VitalStorm

May 17, 2019

The Complete Digital Marketing Checklist for Home Service Companies

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Digital marketing has a broad definition and an even broader scope. Anything you do online or on an app to market or advertise for your business is considered digital marketing. It expands across several different platforms including: Google Ads Bing Ads Facebook Ads Social Media Posts Website Presence Content Marketing Search Engine Optimization That’s a […]

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December 14, 2018

OK Google, How Does Voice Search Impact Local Service Marketing?

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Voice search is growing fast. As speech-recognition accuracy gets better and better, more and more of us will start using voice searches and commands. There is an often-quoted statistic among search marketers that 50% of all searches will be conducted by voice by 2020. Often attributed to ComScore, the prediction was in fact made by […]

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