What is a Local Citation? How to Get Listed in Top Local Directories - VitalStorm

August 9, 2019

What Is a Local Citation? How to Get Listed in Top Local Directories

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When optimizing your website for local search, one of the most important things you can do is make sure your business is listed on all relevant sites and local directories. If your business has been around for a while, you are probably already listed on many online directories, such as Google, Yelp, Bing, and Yahoo. […]

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July 26, 2019

How Social Media Improves Your Search Engine Ranking

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Does social media impact SEO? Content marketing professionals have been asking themselves this question for years. As social media usage continues to dominate the internet, it is important to understand how you can harness its power for your website. Our Social Local team at VitalStorm works closely with our Content Writing team to create a […]

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How to Use Structured Data to Enhance SERP Presence - VitalStorm

July 12, 2019

How to Use Structured Data to Enhance SERP Presence

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If you want to enhance your visibility and appearance in the search engine results page, add structured data (aka schema markup) to tell search engines more about your page for special search result features and enhancements. Similar to Google Ads extensions, such as location and review extensions, structured data provides additional information to your organic […]

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The Complete Digital Marketing Checklist for Home Service Companies - VitalStorm

May 17, 2019

The Complete Digital Marketing Checklist for Home Service Companies

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Digital marketing has a broad definition and an even broader scope. Anything you do online or on an app to market or advertise for your business is considered digital marketing. It expands across several different platforms including: Google Ads Bing Ads Facebook Ads Social Media Posts Website Presence Content Marketing Search Engine Optimization That’s a […]

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How to Use Google Keyword Planner to Boost Search Engine Rankings - VitalStorm

May 10, 2019

How to Use Google Keyword Planner to Boost Search Engine Rankings

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Google Keyword Planner is a free tool that you can use to create keyword campaigns and improve your SEO copywriting. It was originally created for advertisers, but serves as an incredibly useful tool for anyone looking to increase their web traffic and search engine results page (SERP) rankings. There are plenty of alternative keyword research […]

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