Marketing Alternatives to Pay-Per-Click Advertising

If you know a thing or two about digital and online marketing, you have probably heard of “Pay-Per-Click Advertising.” To give you a summary, Pay-Per-Click is a fairly common method of online advertising; Using this marketing strategy, advertisers pay every time a user clicks their online ad. PPC advertising can take various forms such as: […]

Continue Reading

YouTube Ads vs. Google Search Ads | Pros and Cons

While they shouldn’t be seen in opposition to each other, it’s important to understand the differences between YouTube Ads and Google Search Ads (pay-per-click). YouTube Ads vs. Google Ads Google Search Ads Regular Google Search ads are great, especially for local businesses. Year after year, this is the main form of advertising that we use […]

Continue Reading