January 17, 2020

12-Point Landing Page Checklist

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      In a digital marketing space, a landing page is the separate page that shows up whenever you click on a link in an email or on ads from Google, Facebook, YouTube etc. While webpages allow users to explore, check out various links and components of a website, a landing page is much […]

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YouTube Ads vs. Traditional Google Search Ads | Pros and Cons - VitalStorm

December 16, 2019

YouTube Ads vs. Google Search Ads | Pros and Cons

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While they shouldn’t be seen in opposition to each other, it’s important to understand the differences between YouTube Ads and Google Search Ads (pay-per-click). YouTube Ads vs. Google Ads Google Search Ads Regular Google Search ads are great, especially for local businesses. Year after year, this is the main form of advertising that we use […]

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Landing Page Best Practices: the DOs and DON'Ts - VitalStorm

May 3, 2019

Landing Page Best Practices: the DOs and DON’Ts

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Landing pages have never been more critical to your business than they are today. Your potential customers’ attention span is short and they have dozens of listings to scroll through and choose from, so you’ve got to maximize your chance with them. If they’re looking for a service and your landing page doesn’t strike the […]

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What Is Amazon Home Services? Is It Worth It? - VitalStorm Marketing

February 8, 2019

What Is Amazon Home Services? Is It Worth It?

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Amazon launched its Home Services operation in early 2015 to help its customers find home repair and maintenance professionals, and it looks like it’s here to stay. But is it a smart choice for local service professionals? How to Order a Home Service Through Amazon Amazon makes the process very simple for their customers: Select […]

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January 31, 2019

Get Ahead of Your Home Service Competitors with Message Qualifying

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If you’re in the home services business, you’re probably already familiar with the importance of a qualifying lead. Getting a lead is the name of the game, and you need to know what percentage of inbound inquiries result in potential customers – essentially, whether a lead will actually turn into a prospective point of business. […]

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