YouTube Ads vs. Traditional Google Search Ads | Pros and Cons - VitalStorm

December 16, 2019

YouTube Ads vs. Google Search Ads | Pros and Cons

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While they shouldn’t be seen in opposition to each other, it’s important to understand the differences between YouTube Ads and Google Search Ads (pay-per-click). YouTube Ads vs. Google Ads Google Search Ads Regular Google Search ads are great, especially for local businesses. Year after year, this is the main form of advertising that we use […]

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The Complete Digital Marketing Checklist for Home Service Companies - VitalStorm

May 17, 2019

The Complete Digital Marketing Checklist for Home Service Companies

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Digital marketing has a broad definition and an even broader scope. Anything you do online or on an app to market or advertise for your business is considered digital marketing. It expands across several different platforms including: Google Ads Bing Ads Facebook Ads Social Media Posts Website Presence Content Marketing Search Engine Optimization That’s a […]

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What to Know About the New and Improved Google Ads Editor v1 - VitalStorm

April 12, 2019

What to Know About the New and Improved Google Ads Editor v1

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Recently, Google announced the new Google Ads Editor, version 1, which replaces the old AdWords Editor. Along with a name change, there are quite a few new features and capabilities that address long-standing requests from the Google Ads community. The newly renamed and redesigned Ads Editor significantly increases productivity for anyone with a Google Ads […]

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How to Improve Mobile Page Speed

November 9, 2018

How to Improve Mobile Page Speed

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It doesn’t matter how good your website or landing page is, if it doesn’t load fast enough most people won’t notice. Even the best ads struggle to convert when the landing page is slow. Most users (53%) will abandon your page if it takes over three seconds to load (Think with Google). And, unfortunately, the average mobile […]

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Automated Bidding for Home Services

November 2, 2018

Automated Bidding for Home Services

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Machine learning is a step toward artificial intelligence. And that’s a good thing, don’t worry. We’re not talking about the artificial intelligence of Sci-Fi/Horror films. No, we’re talking about artificial intelligence that acts as your digital personal assistant, one who is smarter than you, but (c’mon, really?) not sentient. Now, we know what you’re thinking: […]

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