YouTube Ads vs. Traditional Google Search Ads | Pros and Cons - VitalStorm

December 16, 2019

YouTube Ads vs. Google Search Ads | Pros and Cons

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While they shouldn’t be seen in opposition to each other, it’s important to understand the differences between YouTube Ads and Google Search Ads (pay-per-click). YouTube Ads vs. Google Ads Google Search Ads Regular Google Search ads are great, especially for local businesses. Year after year, this is the main form of advertising that we use […]

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July 18, 2019

How to Grow Your Email Marketing List

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  Email marketing can be an incredibly effective way to reach prospective and current clients. Unlike other forms of digital marketing, where your audience must seek out your content in order to make contact with it, email marketing can reach your audience members right where they are, giving a little reminder that your company is […]

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July 5, 2019

Bing Ads are Now Called Microsoft Ads

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It was just about this time last year when we were greeted with the news that Google was rebranding their advertising platform from Google Adwords to the more succinctly named Google Ads. The higher-ups at the tech giant made the call to rebrand their advertising offerings in an effort to reflect their shifting priorities, and […]

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Landing Page Best Practices: the DOs and DON'Ts - VitalStorm

May 3, 2019

Landing Page Best Practices: the DOs and DON’Ts

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Landing pages have never been more critical to your business than they are today. Your potential customers’ attention span is short and they have dozens of listings to scroll through and choose from, so you’ve got to maximize your chance with them. If they’re looking for a service and your landing page doesn’t strike the […]

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What to Know About the New and Improved Google Ads Editor v1 - VitalStorm

April 12, 2019

What to Know About the New and Improved Google Ads Editor v1

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Recently, Google announced the new Google Ads Editor, version 1, which replaces the old AdWords Editor. Along with a name change, there are quite a few new features and capabilities that address long-standing requests from the Google Ads community. The newly renamed and redesigned Ads Editor significantly increases productivity for anyone with a Google Ads […]

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