July 18, 2019

How to Grow Your Email Marketing List

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  Email marketing can be an incredibly effective way to reach prospective and current clients. Unlike other forms of digital marketing, where your audience must seek out your content in order to make contact with it, email marketing can reach your audience members right where they are, giving a little reminder that your company is […]

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How to Use Structured Data to Enhance SERP Presence - VitalStorm

July 12, 2019

How to Use Structured Data to Enhance SERP Presence

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If you want to enhance your visibility and appearance in the search engine results page, add structured data (aka schema markup) to tell search engines more about your page for special search result features and enhancements. Similar to Google Ads extensions, such as location and review extensions, structured data provides additional information to your organic […]

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July 5, 2019

Bing Ads are Now Called Microsoft Ads

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It was just about this time last year when we were greeted with the news that Google was rebranding their advertising platform from Google Adwords to the more succinctly named Google Ads. The higher-ups at the tech giant made the call to rebrand their advertising offerings in an effort to reflect their shifting priorities, and […]

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June 28, 2019

The Best Social Media Accounts by Home Service Companies

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Social media is one of the most critical components of a well-rounded digital marketing strategy. It increases brand recognition, widens your audience, and helps you uniquely target new customers with your posts and ads. At VitalStorm, we encourage all of our clients to focus on building a strong social media presence. (For more about the […]

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June 21, 2019

eBook Content Marketing Benefits

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You’ve got a blog. You’re on social media. You may even be sending out emails to a prospect list. So, if you’re doing all these things, do you need to be producing eBooks too? Well, “need” is a strong word, but we would highly encourage it. Writing and distributing an eBook (the right way) can […]

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