Most companies know by now that social media is an essential marketing component. But if you as a business owner are not knowledgeable about it, it can seem intimidating. Our Social Local team at VitalStorm strives to help business owners achieve the social media success they need without the headache. As you consider how best […]
Continue ReadingThe Google Local Service Ads (LSA) platform is constantly changing to better meet business and consumer needs. Several changes over the past six months have impacted: How the Google algorithm ranks advertisers The way businesses can showcase their LSA ads What the consumer sees in the live platform when searching These changes provide the user […]
Continue ReadingVoice search is growing fast. As speech-recognition accuracy gets better and better, more and more of us will start using voice searches and commands. There is an often-quoted statistic among search marketers that 50% of all searches will be conducted by voice by 2020. Often attributed to ComScore, the prediction was in fact made by […]
Continue ReadingEvery business has the same goal: to attract as many customers as possible and to leave them satisfied so they’ll keep coming back. However, the hard part is figuring out the precise combination of factors that would make your business stand out among the rest. Everyone tells you different things, and it’s difficult to pinpoint […]
Continue ReadingThe holidays offer a unique opportunity to create festive content that keeps your followers intrigued and engaged. Your followers are already bombarded with typical boring ads for holiday sales every time they go online or open up an app, so it can be a huge advantage to think outside the box. If your holiday content […]
Continue ReadingThe pause button in the Google Ads platform can be really beneficial for those in the home service industry. If you don’t offer 24/7 emergency service or if you’re not open on Christmas Day, you can simply pause your ads. This way, you can make sure you’re not racking up your ad spend while you’re […]
Continue ReadingIt doesn’t matter how good your website or landing page is, if it doesn’t load fast enough most people won’t notice. Even the best ads struggle to convert when the landing page is slow. Most users (53%) will abandon your page if it takes over three seconds to load (Think with Google). And, unfortunately, the average […]
Continue ReadingMachine learning is a step toward artificial intelligence. And that’s a good thing, don’t worry. We’re not talking about the artificial intelligence of Sci-Fi/Horror films. No, we’re talking about artificial intelligence that acts as your digital personal assistant, one who is smarter than you, but (c’mon, really?) not sentient. Now, we know what you’re thinking: […]
Continue ReadingThis fall Todd Phillips, the Founder and Executive Director of the nonprofit organization The Last Well, is bringing “living water” to the country of Liberia by living on the water himself. Phillips has always been dedicated to his mission to bring clean water to all 500,000 inhabitants of Liberia and to spread the Christian gospel […]
Continue ReadingOur social media strategy for the home service industry is focused on showcasing our clients’ companies as the trusted, local home service experts with heart and customer-focused values. Social media is exactly that—a social platform for people to interact with other people. For businesses to successfully engage with their local audience and potential customers, they […]
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