When you own a local service company, you have to approach marketing differently from national companies. For example, the paid search tactics that a national hotel chain uses probably aren’t going to work for you if you work in plumbing, HVAC, or electrical. Your sales funnel is quite different, and your local PPC strategy should […]
Continue ReadingWhen diving into your PPC campaign, it’s important to understand what can go wrong and take the proper steps to fix it. After all, “you don’t want to throw the baby out with the bath water.” In other words, how many times have you thrown something away because it wasn’t working? Instead of throwing out […]
Continue ReadingAs a new year approaches, you may find yourself reevaluating your current marketing strategy. “Am I getting the most out of my marketing strategy? Am I getting enough leads? Are the leads I’m getting any good?” If you find yourself asking any of these questions, VitalStorm is here to help! We’ve been in digital marketing for […]
Continue ReadingThe world of digital marketing is ever-growing and expanding. You can use many services, tools, tactics, and strategies to increase your reach, gain leads, and a solid customer base. One such strategy is a newly introduced auction-based pricing for local service advertisers. On October 8th, Google introduced bidding on local services ads for select companies, […]
Continue ReadingYou probably already know the benefits of having city pages (aka community pages or location-specific pages) for your service or chain-style business, but do you know the best way to optimize your city pages? Whether it’s carpet cleaning, real estate, legal services, plumbing, electrical or HVAC, if you’re seeking clients in multiple cities, you want to have […]
Continue ReadingIn our latest webinar, we invited Google to discuss the ins and outs of their Local Services Ads program for Rheem’s distributor Marketing teams and Territory Managers who guide Pro Partners in growing their business. This webinar is designed to educate you with everything you need to know to optimize Local Service Ads, how to […]
Continue ReadingGoogle’s pay-per-click advertising has its benefits, but they come at a high cost. With the rising cost of PPC advertising, you may be wondering what your other options are. In this webinar, we’ll cover how you can leverage other marketing options to drive more business to your home service company. Feel free to download the […]
Continue ReadingWhen you’re shopping around for a new marketing agency, the process can be a bit overwhelming. How do you know who to pick? Which agency is right for you? What do you need to know to ensure you choose the right partner in the future? If you find yourself stuck in a rut and asking […]
Continue ReadingAs COVID-19, aka coronavirus, continues to spread, small businesses are struggling. After about 2 months of stay-at-home directives, many businesses are declaring bankruptcy, others are desperately waiting on government loans, some are riding it out, and the lucky ones are thriving. The small businesses that are surviving are the ones that are meeting the demands […]
Continue ReadingAs of this morning, at least 6,000 people with coronavirus have died in the United States and more than 245,000 are infected, according to the Johns Hopkins database. Nearly all Americans are under stay-at-home orders. For current information regarding COVID-19, visit the Centers for Disease Control and Prevention. To everyone providing an essential service […]
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