Content marketing can seem like a chore—especially if you’re comparing yourself to committed content marketing experts like Neil Patel and Gary Vaynerchuk. Where do they get all this time to produce all this content? It seems like they’re always making videos and writing several-thousand-word blogs. Don’t they have families? Do they ever take a vacation? […]
Continue ReadingYou’ve got a blog. You’re on social media. You may even be sending out emails to a prospect list. So, if you’re doing all these things, do you need to be producing eBooks too? Well, “need” is a strong word, but we would highly encourage it. Writing and distributing an eBook (the right way) can […]
Continue ReadingDigital marketing has a broad definition and an even broader scope. Anything you do online or on an app to market or advertise for your business is considered digital marketing. It expands across several different platforms including: Google Ads Bing Ads Facebook Ads Social Media Posts Website Presence Content Marketing Search Engine Optimization That’s […]
Continue ReadingAre You Getting as Many Leads as You Could Be? Are you using VitalStorm’s Metrics reporting platform to its highest potential? Reporting can shed light on problems that are costing you leads. Scroll down to learn about the three reports from Call History in Metrics to find new ways to save leads before they’re lost. […]
Continue ReadingA Guest Post by ServiceTitan Your field technicians are great at what they do, but they’re being held back by paperwork. That’s the conclusion of a recent study by The Service Council, which found that 46% of techs consider “paperwork and administrative tasks” the worst part of their day. The good news is that some […]
Continue ReadingGoogle Local Service Ads is another great digital platform that can help home and local service companies generate leads. To make you as successful as possible, here are the Google LSA best practices: Get MORE Online Reviews Unlike PPC ads, you can’t associate your local service ads with a keyword and call it a day […]
Continue ReadingBroaden your reach online by setting up a consistent blog and social media presence to communicate to your prospects that you’re a trustworthy, dependable business, which is why they should choose you over your competitors. Here are 3 major benefits of content marketing for home service companies: 1. Content Marketing Better Promotes Non-Emergency Services Listen, […]
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