Whether you’ve been in business for a long time or you’re just starting out, digital marketing is one of the best investments you can make for your brand. However, there are digital marketing myths that can really hurt your marketing efforts if you’re not careful and choose to believe them. We decided to take some of the most common digital marketing myths and put these misconceptions to rest – once and for all.
1. Myth: Once The Website Has Been Built, There’s No Reason To Update It
A lot of business owners are under the impression that once you build a website, that’s good enough and there’s no reason to continue to work on it. It’s simply not enough to just HAVE a website, you have to have one that people can easily find. But how? SEO, content creation, and PPC – that’s how! Your website is a good start, but you need to also have a marketing strategy in place to lead people to your site. Search algorithms are always changing, and Google is always looking for websites with new and fresh content. Having an old website that goes untouched can drop lower your rankings.
2.Myth: Receiving Negative Reviews Is Never Good
We don’t think there is a business out there in the world that enjoys getting negative feedback. However, it’s not always a bad thing. In fact, having a few negative reviews mixed in with a bunch of positive ones makes you look real, authentic and honestly human. We all make mistakes, and no one can expect to make everyone happy all the time. Businesses that have thousands of reviews that are all 5-star reviews run the risk of looking fake. You may even be accused of buying reviews at this point, which is never a good look to have.
Not only that, but having negative reviews can actually help your SEO. This is because it provides authenticity and a necessary balance for your rankings. Otherwise, if you purchase positive reviews, you run the risk of getting suspended from review sites. This will undoubtedly impact your SEO standing.
3.Myth: I’ll Always Get Instant Results From Digital Marketing
Unfortunately, this myth has stopped a lot of businesses from ever growing their brand. When you implement digital marketing tactics, it’s easy to get discouraged if you don’t start to see results right away. However, it takes time. Whether you’re posting on social media, investing time and money into SEO and PPC campaigns, expect results – just not right away. Trust that you WILL start seeing results if you are consistent and keep going with it.
A lot of people think that if you’re not seeing immediate results, then something must not be right. Digital marketing takes consistency and data analysis. It may take several clicks and website visits before a consumer converts into a customer. It’s important to be patient with the process and give it time. And don’t give up if you’re not seeing results right away.
4. Myth: More Traffic Instantly Means More Money
More traffic to your website, while a great thing, is not what’s going to make you more money. In order for traffic to be valuable, that traffic has to actually convert into something more. Your traffic is a collection of living, breathing humans with hopes and dreams – and also problems and fears. They’re searching for some answers. Now that you’ve gotten them to your website, how do you plan to convert them? What value will you be able to add to your customer’s lives? While digital marketing helps get you the traffic, it takes much more to convert that traffic to paying, happy customers.
5. Myth: Digital Marketing Doesn’t Work For Small Businesses
Contrary to popular belief, marketing isn’t just designed for big corporations. Small businesses can benefit from marketing just as much. Even if you’re a small business that doesn’t have a large marketing budget, you can still benefit from it. Marketing doesn’t HAVE to be super expensive. According to Clutch, 47% of small businesses spend less than $10,000 on digital marketing.
In fact, digital marketing is often more cost-effective than traditional forms of marketing – like radio ads and TV commercials. Some cost-effective strategies small businesses can benefit from include: email marketing, SEO, PPC, content marketing and social media marketing.
6. Myth: The More Content, The Better
7. Myth: Pay-Per-Click Advertising Has To Be Expensive
8. Myth: My Competition Isn’t Doing Digital Marketing, So I Don’t Need To Either
The fact your competition isn’t investing in digital marketing is exactly why you should be. If anything, you’re going to be the business that stands out in your industry the most. Digital marketing increases your brand awareness because more people are seeing your brand out there – whether on social media, search engine results, or paid ads. Don’t let what your competition is doing – or isn’t doing, rather – stop you from giving digital marketing a try.