If you are a small business owner who wouldn’t describe yourself as “social media savvy,” it can be tempting to ignore social media as a marketing tool. But the truth is, social media is an integral part of daily life for many people, including your potential customers.

At VitalStorm, we encourage our clients to embrace social media. When you harness the power of social media as a marketing tool, it can help you reach your business goals. It might seem difficult to measure the worth social media would have for your business. Here are five measurable benefits of social media marketing for home service companies.

1. Broadening Your Audience

Social media provides a platform for you to reach new potential customers quickly and effectively. By generating sharable content on a regular basis or investing in paid Facebook ads, you can ensure your brand name reaches new people in your area. Don’t rely on word-of-mouth as your sole advertising tool. Use social media to your advantage and make it easier than ever for new customers to discover your business.

2. Increasing Brand Recognition

As you increase exposure to your business name and voice, you will establish brand familiarity in your service area. You can utilize social media as a channel for your brand identity. When you stick to a consistent brand voice, color scheme, and logo your customers will form a clearer perception of your brand. The increases the likelihood that they will remember to call you for a service they need rather than googling at random and finding a competitor.

3. Targeting Likely Customers

Did you know that you can target social media users with your content based on their location, age, and other helpful categories? Social media allows you to get your brand name in front of the right people so that you can turn them into customers.

4. Cultivating Customer Loyalty

When it comes to social media content, engagement is key. If you provide your customers with useful information or spark interesting conversations, they will form a better impression of your business. When a customer feels connected to a business based on their online interactions, they are more likely to return for service again and again.

5. Monitoring Customer Feedback

Reviews on social media can serve two major purposes: identifying areas for improvement within your business, and proving your commitment to customer service. Every business deals with unhappy customers sometimes. If they give your business a negative review on social media, you can use it as an opportunity to bring problem-solving and positivity to the situation. These interactions are critical to convincing potential new customers they can trust your business.

Are you experiencing these five benefits of social media marketing?

If you invest in your business’ social media channels, you can engage with a wider audience and better retain existing customers. Are you struggling with social media strategy for your business? Vital Storm can help. Our team of social media experts have the tools and experience to help you reach your business goals.

Our Social Local team at VitalStorm is committed to improving social media performance for our clients. If you want to reap the benefits of a strong social media presence for your business, give us a call at 877-311-5695.

To learn more about how your business can benefit from social media, check out our free eBook, Social Media Marketing for Home Services.