copywriting tips - digital marketing for home services

December 9, 2016

How to Say It: Copywriting Tips

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Writing is seduction. – Stephen King, On Writing: A Memoir of the Craft You don’t have to be a “writer” to write good sales copy. In fact, it’s more formulaic than you might think. Yes, lots of creative thinking goes into memorable and award-winning ads, but if your goal is simply to increase sales, then […]

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November 25, 2016

The Brand-Culture Relationship

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After visiting Google in September 2014 and having the opportunity to experience the infamous Google culture firsthand, I was hit with a revelation.  Like everyone else, what I knew of the Google culture was what I had read in books and articles.  But after stepping foot on the campus in Mountain View, CA and spending […]

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January 2, 2015

Call Center Training: Overcoming the Quote Seeker

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Roughly half of all sales lost over the phone are due to poor handling of people requesting a price quote. Within the first few minutes of a service inquiry or request, the most common question that comes up is “How much?” The question almost always comes before there is time to build up and sell […]

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How PPC Works

November 17, 2014

How Does Pay-Per-Click (PPC) Marketing Work?

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How does pay-per-click marketing work? The beauty of PPC is that your ad only shows up in front of customers who are looking for your product or service at that specific time. It’s called direct-response marketing and it makes sure that potential buyers who are looking for your service in your area will be able to […]

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November 3, 2014

PPC Marketing: What Can $150 Do For My Business?

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Do you feel as though you just don’t have the budget for pay-per-click marketing right now? I’ll let you in on a little secret. Pay-per-click advertising, or PPC, pays for itself on the first day and continues to grow in value. In other words, you get much more money back from PPC than what you put […]

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