Do you stream YouTube videos on your big screen? If not, you probably will soon. If video consumption trends have taught us anything, it’s that cable TV is being dropped for internet streaming. Digital video sites, such as YouTube, Hulu, and Netflix are preferred by younger and older viewers alike. According to a recent Defy Media […]
Continue ReadingWriting is seduction. – Stephen King, On Writing: A Memoir of the Craft You don’t have to be a “writer” to write good sales copy. In fact, it’s more formulaic than you might think. Yes, lots of creative thinking goes into memorable and award-winning ads, but if your goal is to simply increase sales, then […]
Continue ReadingIf you’ve ever taken a look at your website’s analytics, you probably know that the vast majority of people who visit your website end up leaving your page and going somewhere else. Only a very small percentage of users will convert. In fact, around 97-98% of your traffic is likely to bounce. That doesn’t necessarily […]
Continue ReadingSocial media is a large part of our everyday interactions. There are 2.3 billion active social media users around the world, and they are talking. These people are your past and potential clients, wouldn’t you like to join the conversation? Relationships Social media is about creating, building, and nurturing relationships with clients both past and […]
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