Facebook Launches Home Services for Facebook Marketplace

The Marketplace tab on Facebook has transformed the way users buy and sell used and new products locally. Now, Facebook plans to make waves in the home services industry too. As of May 2018, Facebook users can search for home service professionals in the Marketplace. Home service professionals can sign up with one of Facebook’s […]

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Brand Storytelling on Social Media

Social media is about more than “likes” and reviews. It is a vessel for your company to share your brand story with potential customers and establish a unique voice. That might be something you have heard before, but never really understood. You may find yourself asking, “How do I share my brand story?” or “What […]

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New Social Media Leadership Embraces Creativity

  As VitalStorm continues to grow as a company, we are always looking for new ways to reach potential customers for our clients. One of the most effective strategies we have found lies in our Social Local (SOLO) department: the social media strategy gurus. SOLO team member India Wilkerson recently transitioned into her new role […]

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How Call Tracking Improves PPC Results, Sales, and Service

Did you know that phone leads have a higher conversion rate than any other type of lead? In fact, call tracking data tells us that phone calls convert at a 10-15x higher closing rate than form or chat leads. Human interaction is still the best way to land sales. No matter how convenient a form […]

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12 Days of Lead Generation with VitalStorm

  It is the most wonderful time of the year again! The Christmas season is in full swing here at the VitalStorm headquarters where we are all looking forward to the upcoming festivities. Sit back and grab your cup of hot cocoa as we dive into our 12 ways to generate leads.   Facebook Ads […]

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5 PPC & SEO Ideas for the Holidays

The holiday season can mean big business and it’s coming fast. But while spending rises, so does the competition. Do you have a strategy in place for your PPC and SEO holiday campaigns? In addition to searches for “Thanksgiving recipes” and “best Christmas gifts for dad,” people will also be searching for electricians, plumbers, and other […]

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Kasey Goedeker: Taking Social Media to the Next Level

In a little over a year, Social Media Manager & Team Leader Kasey Goedeker has transformed the VitalStorm social media program into a vital component of the company. What was originally a mere byproduct of our content offerings, SOLO (Social/Local) has become an essential part of our specialized programs. Her infectious enthusiasm for the work […]

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New Google Posts: Post Directly to Search and Maps Results

Finally, Google has rolled out Google Posts for small businesses worldwide. This timely content allows businesses to post updates and microblogs on their Google My Business (GMB) page, which is displayed in their Knowledge Graph on Google search results. This update gives you the ability to publish directly to Google. Google Posts are displayed under your other […]

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Content Marketing Strategy | The Vital Elements

For a long time, the two best methods for search engine optimization (SEO) were keyword stuffing and link-building. Unfortunately, this created an atmosphere of carelessness and sometimes outright cheating among SEO professionals. Keyword optimization and link-building strategies are still very effective, but not when content is sacrificed for keywords and quality links for bad ones. […]

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