New Google Posts - Google My Business

July 14, 2017

New Google Posts: Post Directly to Search and Maps Results

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Finally, Google has rolled out Google Posts for small businesses worldwide. This timely content allows businesses to post updates and microblogs on their Google My Business (GMB) page, which is displayed in their Knowledge Graph on Google search results. This update gives you the ability to publish directly to Google. Google Posts are displayed under your other […]

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Facebook Marketing Guide 3 - Advertising Pixels Retargeting

May 5, 2017

Facebook Marketing Guide Part 3: Advanced

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After reading our Facebook Marketing Guides Part 1 and Part 2, you’re probably ready for the more advanced stuff. This guide goes over how Facebook Ads work and how to add Facebook marketing pixels to your site so you can track your website visitors and retarget them on Facebook. Targeted Facebook Advertising There are billions of […]

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content marketing strategy vitalstorm square 2

March 10, 2017

Content Marketing Strategy | The Vital Elements

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For a long time, the two best methods for search engine optimization (SEO) were keyword stuffing and link-building. Unfortunately, this created an atmosphere of carelessness and sometimes outright cheating among SEO professionals. Keyword optimization and link-building strategies are still very effective, but not when content is sacrificed for keywords and quality links for bad ones. […]

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how to advertise on YouTube using AdWords

February 17, 2017

YouTube Advertising Guide: How to Advertise on YouTube

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Do you stream YouTube videos on your big screen? If not, you probably will soon. If video consumption trends have taught us anything, it’s that cable TV is being dropped for internet streaming. Digital video sites, such as YouTube, Hulu, and Netflix are preferred by younger and older viewers alike. According to a recent Defy Media […]

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copywriting tips - digital marketing for home services

December 9, 2016

How to Say It: Copywriting Tips

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Writing is seduction. – Stephen King, On Writing: A Memoir of the Craft You don’t have to be a “writer” to write good sales copy. In fact, it’s more formulaic than you might think. Yes, lots of creative thinking goes into memorable and award-winning ads, but if your goal is simply to increase sales, then […]

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