December 27, 2018

6 Myths About Social Media Management

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Most companies know by now that social media is an essential marketing component. But if you as a business owner are not knowledgeable about it, it can seem intimidating. Our Social Local team at VitalStorm strives to help business owners achieve the social media success they need without the headache. As you consider how best […]

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September 28, 2017

Kasey Goedeker: Taking Social Media to the Next Level

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In a little over a year, Social Media Manager & Team Leader Kasey Goedeker has transformed the VitalStorm social media program into a vital component of the company. What was originally a mere byproduct of our content offerings, SOLO (Social/Local) has become an essential part of our specialized programs. Her infectious enthusiasm for the work […]

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man trying to figure out Facebook Marketing and Advertising

April 21, 2017

Facebook Marketing Guide Part 2: Intermediate

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In Part 1, we discussed different Facebook terminology, the difference between a Profile and a Page, and some Facebook best practices. Now that you’ve set up a business page and gotten a grasp of the lingo, it’s time to move on to the more advanced stuff. Welcome to Part 2: Intermediate. Facebook Marketing Guide Part […]

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Facebook 101 Marketing Best Practices, Page Types, Vocabulary and More

March 29, 2017

Facebook Marketing Guide Part 1: Introduction

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Let’s face it—Facebook is going to be around for a while. Despite the naysayers and prophets of doom and downfall, Facebook has proven to be a media juggernaut that brings in more U.S. ad revenue than any other company, trailing only behind Google. The numbers are way too big to ignore. For instance, “Daily active […]

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landing page vs. websites for online advertising

November 1, 2016

Why Landing Pages Are Better Than Websites for Online Advertising

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A landing page is a separate page from your website, designed with a specific goal in mind — to get leads. Landing pages are used for paid advertising, most commonly for pay-per-click (PPC) and Facebook/Social ads. While the term “landing page” is often used to refer to any web page that you “land” on, in digital […]

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