5 PPC, SEO, and Social Media Ideas to Make Holiday Marketing Campaigns a Success

October 6, 2017

5 PPC & SEO Ideas for the Holidays

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The holiday season can mean big business and it’s coming fast. But while spending rises, so does the competition. Do you have a strategy in place for your PPC and SEO holiday campaigns? In addition to searches for “Thanksgiving recipes” and “best Christmas gifts for dad,” people will also be searching for electricians, plumbers, and other […]

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content marketing strategy vitalstorm square 2

March 10, 2017

Content Marketing Strategy | The Vital Elements

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For a long time, the two best methods for search engine optimization (SEO) were keyword stuffing and link-building. Unfortunately, this created an atmosphere of carelessness and sometimes outright cheating among SEO professionals. Keyword optimization and link-building strategies are still very effective, but not when content is sacrificed for keywords and quality links for bad ones. […]

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google rankbrain, SERP page, web design, SEO research

October 15, 2016

Google RankBrain Update | Search Engine Optimization Tips

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In case you haven’t heard, the top three Google SEO ranking factors are links, content, and RankBrain. In a recent Google Q&A Chat, Andrey Lipattsev, Search Quality Senior Strategist at Google Ireland, said that content and links were the two most important factors (in no order), followed by RankBrain as the third most important signal (with […]

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How PPC Affects SEO

April 20, 2016

Does PPC Affect SEO? PPC and SEO Campaign Strategy

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We’ve been getting this question quite a bit lately: Does advertising in AdWords and other pay-per-click (PPC) search engines help with organic search results, aka search engine optimization (SEO)? The quick and easy answer to the question of how PPC affects SEO is that it doesn’t, but it gets a bit more complicated than that. […]

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Phantom.2

June 8, 2015

What You Need to Know About Google’s Phantom 2 Update

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The first murmurings of a major Google update were heard during the week of April 29th, but it wasn’t until Glenn Gabe’s analysis of search trends and results that the new core algorithm update was confirmed. The reason why this update is called “Phantom” is because Google didn’t publicize anything about it, leaving people guessing […]

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