July 5, 2019

Bing Ads are Now Called Microsoft Ads

by

It was just about this time last year when we were greeted with the news that Google was rebranding their advertising platform from Google Adwords to the more succinctly named Google Ads. The higher-ups at the tech giant made the call to rebrand their advertising offerings in an effort to reflect their shifting priorities, and […]

Tags: , , , , ,

June 7, 2019

3 Multiplatform Remarketing Strategies

by

Reaching your audience – and converting those visits into tangible conversions – isn’t as easy as it used to be. With the growth and expansion of the different ways we can access websites, we’re more attuned than ever to the many ways that ads work online. Since audiences have gotten smarter and better at bypassing […]

Tags: , , , , ,

Category:

November 18, 2016

What is Remarketing? | AdWords Remarketing Campaign Strategy

by

If you’ve ever taken a look at your website’s analytics, you probably know that the vast majority of people who visit your website end up leaving your page and going somewhere else. Only a very small percentage of users will convert. In fact, around 97-98% of your traffic is likely to bounce. That doesn’t necessarily […]

Tags: , , , , , , , , , , , , , , , , , ,