Why Home Service Industry Needs Call Tracking

July 7, 2017

Why the Home Service Industry NEEDS Call Tracking

by

Do you know where your customers are coming from? HomeAdvisor, mobile search, the radio? By using call tracking for each of your advertising channels, it’s easy to pinpoint the highest performing campaigns and the lowest performing customer service representatives. Call tracking allows you to attribute success to a specific marketing effort. Some industries rely on […]

Tags: , , , , , , , , , , , , , , , , , ,

What is Growth Hacking?

June 16, 2017

What is Growth Hacking? | 5 Growth Hack Strategies That Work

by

First coined by Sean Ellis in 2010 to describe a unique job description, the term “growth hacking” elicits some pretty strong responses—everything from “it’s a scam” to “it’s just marketing.” So, what is growth hacking? To use Sean Ellis’s description, “a growth hacker is a person whose true north is growth.” Born in a scrappy […]

Tags: , , , , , ,

Facebook Marketing Guide 3 - Advertising Pixels Retargeting

May 5, 2017

Facebook Marketing Guide Part 3: Advanced

by

After reading our Facebook Marketing Guides Part 1 and Part 2, you’re probably ready for the more advanced stuff. This guide goes over how Facebook Ads work and how to add Facebook marketing pixels to your site so you can track your website visitors and retarget them on Facebook. Targeted Facebook Advertising There are billions of […]

Tags: , , , , , , , , , , , , , , , , , , , , , , , ,

copywriting tips - digital marketing for home services

December 9, 2016

How to Say It: Copywriting Tips

by

Writing is seduction. – Stephen King, On Writing: A Memoir of the Craft You don’t have to be a “writer” to write good sales copy. In fact, it’s more formulaic than you might think. Yes, lots of creative thinking goes into memorable and award-winning ads, but if your goal is simply to increase sales, then […]

Tags: , , , , , , , , , , , , , , , , ,

Remarketing written on a notepad with marker.

November 18, 2016

What is Remarketing? | AdWords Remarketing Campaign Strategy

by

If you’ve ever taken a look at your website’s analytics, you probably know that the vast majority of people who visit your website end up leaving your page and going somewhere else. Only a very small percentage of users will convert. In fact, around 97-98% of your traffic is likely to bounce. That doesn’t necessarily […]

Tags: , , , , , , , , , , , , , , , , , ,