Last week, the Google Inside AdWords blog announced a change in how they will display sitelinks, callouts, and snippets on mobile ads, which will take effect at the end of this month. Building on other AdWords updates such as expanded text ads, Google will simplify and improve their mobile ads with more useful and informative […]
Continue ReadingDo you know where your customers are coming from? HomeAdvisor, mobile search, the radio? By using call tracking for each of your advertising channels, it’s easy to pinpoint the highest performing campaigns and the lowest performing customer service representatives. Call tracking allows you to attribute success to a specific marketing effort. Some industries rely on […]
Continue ReadingUpdate your old ads now! Standard Text Ads disappear on January 31, 2017. Google announced a lot of new updates at its annual Performance Summit in San Francisco earlier this year. There was a lot of focus on mobile (up to about 60% of all search queries), but the most frightening and exciting change was […]
Continue ReadingWe’ve been getting this question quite a bit lately: Does advertising in AdWords and other pay-per-click (PPC) search engines help with organic search results, aka search engine optimization (SEO)? The quick and easy answer to the question of how PPC affects SEO is that it doesn’t, but it gets a bit more complicated than that. […]
Continue ReadingWorldwide AdWords Update No More Right-Side Ads, 4 Ads Now on Top On Friday, Feb. 19, 2016, Google confirmed a major shift in their AdWords service, perhaps the most significant change since they first rolled out the program in 2000. The new desktop SERP (search engine results page) will now only display advertisements on the […]
Continue ReadingExciting news from Google! You can now add Google reviews to PPC ads! Last month, Google announced their addition of Google+ Local reviews in Adwords ad extensions. If you connect your Google My Business/Google+ page to your Adwords account, next to your locations extension a star rating will appear with a link to your Google+ […]
Continue ReadingHow does pay-per-click marketing work? The beauty of PPC is that your ad only shows up in front of customers who are looking for your product or service at that specific time. It’s called direct-response marketing and it makes sure that potential buyers who are looking for your service in your area will be able to […]
Continue ReadingDo you feel as though you just don’t have the budget for pay-per-click marketing right now? I’ll let you in on a little secret. Pay-per-click advertising, or PPC, pays for itself on the first day and continues to grow in value. In other words, you get much more money back from PPC than what you put […]
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