How Call Tracking Improves PPC Results, Sales, Service

December 22, 2017

How Call Tracking Improves PPC Results, Sales and Service

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Did you know that phone leads have a higher conversion rate than any other type of lead? In fact, call tracking data tells us that phone calls convert at a 10-15x higher closing rate than form or chat leads. Human interaction is still the best way to land sales. No matter how convenient a form […]

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Google Bing Location Extensions FAQ

November 3, 2017

Get Your Business Found with Location Extensions

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Google, Bing, and other search engines are constantly looking for better ways to target and convert local users. One of the best methods they’ve discovered using location extensions within their ads. This allows users to see your name, address, and phone number (NAP), increasing phone calls, in-store visits, map searches, and conversion rates. We’ve written […]

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5 PPC, SEO, and Social Media Ideas to Make Holiday Marketing Campaigns a Success

October 6, 2017

5 PPC & SEO Ideas for the Holidays

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The holiday season can mean big business and it’s coming fast. But while spending rises, so does the competition. Do you have a strategy in place for your PPC and SEO holiday campaigns? In addition to searches for “Thanksgiving recipes” and “best Christmas gifts for dad,” people will also be searching for electricians, plumbers, and other […]

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Better Mobile Ads with New Sitelinks, Callouts, and Snippets

August 18, 2017

Better Mobile Ads with New Sitelinks, Callouts, and Snippets

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Last week, the Google Inside AdWords blog announced a change in how they will display sitelinks, callouts, and snippets on mobile ads, which will take effect at the end of this month. Building on other AdWords updates such as expanded text ads, Google will simplify and improve their mobile ads with more useful and informative […]

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Why Home Service Industry Needs Call Tracking

July 7, 2017

Why the Home Service Industry NEEDS Call Tracking

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Do you know where your customers are coming from? HomeAdvisor, mobile search, the radio? By using call tracking for each of your advertising channels, it’s easy to pinpoint the highest performing campaigns and the lowest performing customer service representatives. Call tracking allows you to attribute success to a specific marketing effort. Some industries rely on […]

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