September 26, 2016

Expanded Text Ads (ETA) | Google AdWords and Bing Update 2016


Update your old ads now! Standard Text Ads disappear on January 31, 2017. Google announced a lot of new updates at its annual Performance Summit in San Francisco earlier this year. There was a lot of focus on mobile (up to about 60% of all search queries), but the most frightening and exciting change was […]

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How PPC Affects SEO

April 20, 2016

Does PPC Affect SEO? PPC and SEO Campaign Strategy


We’ve been getting this question quite a bit lately: Does advertising in AdWords help with organic search results? The quick and easy answer to the question of how PPC affect SEO is that is doesn’t, but it gets a bit more complicated than that. Google will tell you that “advertising on Google has no impact […]

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February 26, 2016

Google AdWords Update Kills Sidebar Ads; 4 Ads on Top


Worldwide AdWords Update No More Right-Side Ads, 4 Ads Now on Top On Friday, Feb. 19, 2016, Google confirmed a major shift in their AdWords service, perhaps the most significant change since they first rolled out the program in 2000. The new desktop SERP (search engine results page) will now only display advertisements on the […]

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August 3, 2015

Add Google Reviews to PPC Ads | New Adwords Update


Exciting news from Google! You can now add Google reviews to PPC ads! Last month, Google announced their addition of Google+ Local reviews in Adwords ad extensions. If you connect your Google My Business/Google+ page to your Adwords account, next to your locations extension a star rating will appear with a link to your Google+ […]

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How PPC Works

November 17, 2014

How Does Pay-Per-Click (PPC) Marketing Work?


How does pay-per-click marketing work? The beauty of PPC is that your ad only shows up in front of customers who are looking for your product or service at that specific time. It’s called direct-response marketing and it makes sure that potential buyers who are looking for your service in your area will be able to […]

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