Google is constantly introducing new features to its search platform. Here at VitalStorm, we determine what kind of impact these changes will have on our Home Service clients and if these updates are a cost-effective addition to their bottom line. The biggest Google news to hit the home service industry is the recent release […]
Continue ReadingIf you’ve tried searching for local garage door repair, duct cleaning, or almost any other home service on Google recently, you may have noticed a new Local Services ad box at the top of the search results. We wrote about Google’s Home Services Beta Test back in 2015, but the program is now beyond its […]
Continue ReadingGoogle is currently running a pay-per-lead beta test in Google Adwords Express, called Google Home Service Ads. Currently only available in parts of California, from San Francisco down to San Jose and as of yesterday, the East Bay, the new Home Service Ads differ from traditional PPC ads in the following ways: They allow you […]
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