Untitled design

February 16, 2018

Slow PPC Traffic? Spring into Action!

by

Spring is just around the corner. With the winter weather coming to an end, it’s the perfect time for your customers to prepare their HVAC system to transition to the warmer months. But it’s not just your customer who needs to gear up for the spring. Be advised that the Google and Bing Pay-Per-Click (PPC) […]

Tags: , ,

What is Growth Hacking?

June 16, 2017

What is Growth Hacking? | 5 Growth Hack Strategies That Work

by

First coined by Sean Ellis in 2010 to describe a unique job description, the term “growth hacking” elicits some pretty strong responses—everything from “it’s a scam” to “it’s just marketing.” So, what is growth hacking? To use Sean Ellis’s description, “a growth hacker is a person whose true north is growth.” Born in a scrappy […]

Tags: , , , , , ,

Remarketing written on a notepad with marker.

November 18, 2016

What is Remarketing? | AdWords Remarketing Campaign Strategy

by

If you’ve ever taken a look at your website’s analytics, you probably know that the vast majority of people who visit your website end up leaving your page and going somewhere else. Only a very small percentage of users will convert. In fact, around 97-98% of your traffic is likely to bounce. That doesn’t necessarily […]

Tags: , , , , , , , , , , , , , , , , , ,