how to choose the right negative keywords

September 7, 2018

How to Choose the Right Negative Keywords


While the goal of a PPC campaign manager is to draw as many clicks as possible to certain ads by placing bids on certain words, sometimes the best strategy is to know which terms your audience isn’t looking for. These are known as negative keywords, and you can optimize your campaign by identifying which ones you need to weed out to produce better performance from the terms you want people to click on. However, starting from scratch and knowing which negative keywords to choose can be daunting, and it can sidetrack the work you’re doing quite easily.

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May 18, 2018

The Difference Between Cost per Lead and Cost per Call


Any kind of advertising campaign with the intent of providing direct lead generation should have call tracking in place. That’s how marketing companies can make claims about providing oh-so-many calls per day or per week. The question remains: are those phone calls actual business opportunities? At VitalStorm, we don’t make claims regarding how many calls you will get per week, instead we focus on a strategic measurable indicator—Cost per Lead. So, what’s the difference between Cost per Lead and Cost per Call?

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Google AdWords Update Kills Sidebar Ads; 4 Ads Now on Top

February 26, 2016

Google AdWords Update Kills Sidebar Ads; 4 Ads on Top


Worldwide AdWords Update No More Right-Side Ads, 4 Ads Now on Top On Friday, Feb. 19, 2016, Google confirmed a major shift in their AdWords service, perhaps the most significant change since they first rolled out the program in 2000. The new desktop SERP (search engine results page) will now only display advertisements on the […]

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