May 18, 2018

The Difference Between Cost per Lead and Cost per Call

by

Any kind of advertising campaign with the intent of providing direct lead generation should have call tracking in place. That’s how marketing companies can make claims about providing oh-so-many calls per day or per week. The question remains: are those phone calls actual business opportunities? At VitalStorm, we don’t make claims regarding how many calls you will get per week, instead we focus on a strategic measurable indicator—Cost per Lead. So, what’s the difference between Cost per Lead and Cost per Call?

Tags: , , , ,

Google AdWords Update Kills Sidebar Ads; 4 Ads Now on Top

February 26, 2016

Google AdWords Update Kills Sidebar Ads; 4 Ads on Top

by

Worldwide AdWords Update No More Right-Side Ads, 4 Ads Now on Top On Friday, Feb. 19, 2016, Google confirmed a major shift in their AdWords service, perhaps the most significant change since they first rolled out the program in 2000. The new desktop SERP (search engine results page) will now only display advertisements on the […]

Tags: , , , , , , , ,