The Ultimate Swipe File for Home Services | FREE Headlines

A swipe file is a document that you refer to for headlines and ideas when you are experiencing marketer’s/writer’s block. Swipe files are great time-savers and money-makers for any business, but it’s often hard to find ones that fit your specific market or industry. You’re often left with example frameworks that you have to fit […]

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How to Say It: Copywriting Tips

Writing is seduction. – Stephen King, On Writing: A Memoir of the Craft You don’t have to be a “writer” to write good sales copy. In fact, it’s more formulaic than you might think. Yes, lots of creative thinking goes into memorable and award-winning ads, but if your goal is to simply increase sales, then […]

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