May 23, 2018

Brand Storytelling on Social Media

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Social media is about more than “likes” and reviews. It is a vessel for your company to share your brand story with potential customers and establish a unique voice. That might be something you have heard before, but never really understood. You may find yourself asking, “How do I share my brand story?” or “What […]

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November 25, 2016

The Brand-Culture Relationship

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After visiting Google in September 2014 and having the opportunity to experience the infamous Google culture firsthand, I was hit with a revelation.  Like everyone else, what I knew of the Google culture was what I had read in books and articles.  But after stepping foot on the campus in Mountain View, CA and spending […]

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