Local Service Ads: Future-Proofing Your Business
byon April 5, 2018
Online consumers are curious, demanding and, frankly, impatient. Do you have the answers they’re looking for? If not, you’re missing out on business.
At our breakout session at this Spring’s SGI Expo next week, you’ll find out how you can use new digital marketing tactics through Google to show up when and where they are searching, and provide them with the information they’re looking for. Don’t miss this breakout because we are going to be highlighting the Google Local Service Ads platform (previously known as Google Home Service Ads).
What Is SGI EXPO?
Success Group International (SGI) is a networking group for home service providers, such as HVAC, plumbing, electrical and roofing.
At the upcoming SGI EXPO, you can connect with other people in the home service industry and network with digital marketing experts who can help you grow your business. There are presentations, meetings, dinners, drinks and endless opportunities.
If we do say so ourselves, our presentation on Local Service Ads is the talk that will benefit your company the most.
Come See Our Presentation
How are people learning about your business? No matter how consumers learn about your brand – Yellow Pages, broadcast, direct mail or out-of-home advertising – 95% to 97% of leads will visit your website.
The goal of this presentation is to provide home service professionals just like you with a new perspective on the online marketing trends in your industry as well as up-and-coming digital marketing strategies, designed to meet the needs of today’s online consumers.
Learn from Google team members and leading digital marketing experts what you can do to help your company capture more leads. Discover the exciting new venture that is Local Service Ads and how you can best utilize this platform.
VitalStorm co-owner Josh Moran will tag-team this presentation with Google Senior Account Manager Jim Armstrong and SMB Sales Agency Lead Rabia Khalil Mainwaring twice for your convenience. Below, you’ll find the times and the location of the talk.
Location: Spring EXPO @ Hilton Anaheim in Anaheim, CA (SGI Members Only)
Times: April 12, 2:05 p.m. to 3:20 p.m. | April 12, 3:45 p.m. to 5:00 p.m.
About the Speakers
Josh Moran is a co-owner at VitalStorm, an online marketing company specializing in Home Services. As a creative he leads the creative departments of the organization, but his real passion is building the teams of young talent at VitalStorm. He started his career in the entertainment industry as a video editor, but soon found an opportunity to make a difference in the underserved Home Service industry by helping contractors grow their businesses through marketing and performance tracking. He leads VitalStorm with partner and co-owner Jeff Light, and does life with his wife, Misty, and 3 kids, Jackson, Adam and Lila.
Jim Armstrong is the co-founder of Get Busy Media and a digital marketing expert. Since 2009, Jim has built his knowledge around emerging media and leveraged several experiences to develop a keen understanding of internet marketing. His core competencies include digital performance marketing, online measurement and attribution, data analytics and content marketing. Jim currently works for Google, as a Senior Account Manager and is based in Chicago, IL. When not diving headfirst into his next project, Jim enjoys spending time with his family, DIY projects, fishing and writing.
Rabia Khalil Mainwaring is an Agency Lead within SMB Sales. She leads teams that partner and accelerate the growth of some of Google’s top agencies. Based out of Mountain View, her teams strive to help agencies develop strategic business plans, become experts in Google products and support advertiser growth initiatives. Previously at Google, Rabia worked within the Business Operations and Strategy group where she gained exposure to all aspects of Google’s businesses.
Prior to joining Google in 2012, Rabia worked with various consulting companies including Accenture, A.T. Kearney and Gotham Private Equity Consulting. Rabia earned an MBA from Wharton with concentrations in Multinational, Entrepreneurial, and Strategic Management and also participated in the Marketing Operations Management joint concentration. She also holds bachelors’ degrees in Management, Economics, and Political Science from Case Western Reserve University.
Visit Our Booth at PartnerJam on Thursday Night
After you see the presentation, you might have a few questions. We’re more than willing to answer those for you. Just stop by our booth to talk to Josh Moran or another VitalStorm representative to have all your questions answered.
We have two booths open on Thursday night only.
Our booth numbers:
Looking for Digital Marketing Services?
After learning about all the in-depth tactics that go into making your company top-of-mind for consumers, you may want to seek help from digital gurus. We’re a digital marketing agency that specializes in assisting Home Service companies likes yours.
You might already be taking advantage of some of these services, but if you’re curious about any of the others, give us a call today.