How Your Social Media Presence Can Improve Your PPC Performance

by on August 2, 2019

improve your PPC performance

Marketing isn’t a one-size-fits-all solution anymore. It involves a vast net of different industries and areas of emphasis, and you need to be adept at doing several things at once to make sure your business comes out on top. While you generally want to make sure that your business shows up at the top of search results, you can miss some blind spots that would help you do that.

Social media is one of those. Although social media might seem like an entirely separate department that has little bearing on how your PPC campaigns do, it can actually make quite a big impact. But how, exactly can your social media presence improve your PPC performance? Let the experts at VitalStorm tell you!

Social Media Improves Your Brand Recognition

Social media is everywhere, and it’s quickly become intertwined with our everyday lives. You’d be hard-pressed to find someone who doesn’t have at least one form of social media. Just how pervasive is it?

  • 26 of the 5.11 billion mobile phone owners in the world use social media
  • Nearly 70% of adults in the United States have at least one form of social media, including nearly 90% of the 18-29 age range.
  • 2 in 5 adults use social media to learn more or research brands

When you strengthen your social media presence, your brand or company will already be on the minds of consumers whether they know it or not. So when they visit search engines, they’ll already be familiar with your name, thus improving your PPC campaign results.

Different Social Media Accounts Target Different Audiences

Although social media is commonplace these days, it’s grown beyond what we might’ve expected when it first started becoming popular. There are roughly a thousand different social media sites – and people use the various networks for differing reasons.

When you diversify your social media presence across several networks, you can target different audiences who will become familiar with your company separately. This all melds into these different audiences boosting your PPC campaign when they come across your company on search engines.

Social Media Is Cost-Effective (And It Helps in Other Ways)

Social media isn’t nearly as expensive as putting all your effort into PPC campaigns is. It’s much more cost-effective to run ads through social media – where, as we established earlier, a massive chunk of the population is – than to dedicate your time solely to improving SERP rankings.

The overall goal, of course, is to improve your ranking in search engine results. And like with everything else in the marketing landscape, there isn’t one easy answer. Your placement relies on a variety of factors – including trustworthiness and credibility of your brand or company’s website presence.

When you have a strong social media presence, search engines factor that into their algorithms that give some companies higher ranks than others. It’s all one big cycle that relies on the other components.

Want to Boost Your Social Media Presence? Give Us a Call!

VitalStorm is made up of a talented group of team members who pride themselves on helping your business achieve the success it deserves. Our social media strategies are proven to work, and we’ll work with you to determine how it can best help your paid search campaigns.

Give us a call at 1-877-311-5695 to see how we can take your results to the next level!