10 Best Ways to Optimize City Pages for Local SEO - VitalStorm Digital Marketing

October 12, 2018

10 Best Ways to Optimize City Pages for Local SEO

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You probably already know the benefits of having city pages (aka community pages or location-specific pages) for your service or chain-style business. Whether it’s carpet cleaning, real estate, legal services, plumbing, electrical or HVAC, if you’re seeking clients in multiple cities, you want to have a unique page of content for each location. The key […]

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search trends for the home service industry

July 20, 2018

Utilizing Search Trends for the Home Service Industry

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VitalStorm is unique in the marketing field, because we solely focus on the Home Service industry. As a result, we can recognize market trends as they relate to our client’s businesses. When you know what to expect out of Pay-Per-Click (PPC) services throughout the year, understand the peaks and valleys of search traffic in general, and cater to searchers’ habits, you can make more informed decisions for your business.

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How to Appear in Google’s Featured Snippet Box | 7 Strategies

July 13, 2018

How to Appear in Google’s Featured Snippet Box

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Have you ever typed something into Google and seen the answer pop up immediately in a featured snippet box? Often, when a user types something into Google, a special featured snippet block, also known as a quick answer box or ranking 0, appears at the top of the search results page (SERP), above the #1 […]

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digital marketing tools that generate more leads

July 6, 2018

6 Digital Marketing Tools We Use to Get You More Leads

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Generating leads online without digital marketing tools is in the same vein as building a house without a hammer: technically possible, but extremely inefficient. VitalStorm uses several digital marketing tools that get you the upper-hand when generating new leads. With years of digital marketing experience and expertise working with the home service industry, we’ve gathered the information needed to narrow down which ones are the most viable.

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location-specific pages

April 20, 2018

4 Benefits of Location-Specific Pages on Your Home Services Website

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Location-specific pages (sometimes known as city pages) are web pages that highlight a specific area you service. You can do this per city or, if you have a rather large service area, you can break this up into counties. Adding these pages to your website has a number of benefits. We’ve highlighted four of those benefits that are relevant to you as a home service company owner.

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