July 20, 2018
VitalStorm is unique in the marketing field, because we solely focus on the Home Service industry. As a result, we can recognize market trends as they relate to our client’s businesses. When you know what to expect out of Pay-Per-Click (PPC) services throughout the year, understand the peaks and valleys of search traffic in general, and cater to searchers’ habits, you can make more informed decisions for your business.
July 13, 2018
Have you ever typed something into Google and seen the answer pop up immediately in a featured snippet box? Often, when a user types something into Google, a special featured snippet block, also known as a quick answer box or ranking 0, appears at the top of the search results page (SERP), above the #1 […]
Tags: answer box, featured snippet, featured snippet box, list featured snippet, paragraph featured snippet, position 0, position zero, quick answer box, SEO, table featured snippet, YouTube featured snippet
July 6, 2018
Generating leads online without digital marketing tools is in the same vein as building a house without a hammer: technically possible, but extremely inefficient. VitalStorm uses several digital marketing tools that get you the upper-hand when generating new leads. With years of digital marketing experience and expertise working with the home service industry, we’ve gathered the information needed to narrow down which ones are the most viable.
April 20, 2018
Location-specific pages (sometimes known as city pages) are web pages that highlight a specific area you service. You can do this per city or, if you have a rather large service area, you can break this up into counties. Adding these pages to your website has a number of benefits. We’ve highlighted four of those benefits that are relevant to you as a home service company owner.
Tags: local seo
October 6, 2017
The holiday season can mean big business and it’s coming fast. But while spending rises, so does the competition. Do you have a strategy in place for your PPC and SEO holiday campaigns? In addition to searches for “Thanksgiving recipes” and “best Christmas gifts for dad,” people will also be searching for electricians, plumbers, and other […]