June 7, 2019

3 Multiplatform Remarketing Strategies

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Reaching your audience – and converting those visits into tangible conversions – isn’t as easy as it used to be. With the growth and expansion of the different ways we can access websites, we’re more attuned than ever to the many ways that ads work online. Since audiences have gotten smarter and better at bypassing […]

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June 8, 2018

What Is AdWords Smart Bidding? | Introduction and Overview

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Combined with other “smart” AdWords features such as Universal App and Smart Display campaigns, the future of PPC marketing lies in Smart Bidding and machine learning technology. Using data-driven machine learning, PPC professionals can improve keyword bids, increase valuable conversions, and spend more time developing strategy optimizations. Continue reading to learn more about Smart Bidding […]

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Google Bing Location Extensions FAQ

November 3, 2017

Get Your Business Found with Location Extensions

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Google, Bing, and other search engines are constantly looking for better ways to target and convert local users. One of the best methods they’ve discovered using location extensions within their ads. This allows users to see your name, address, and phone number (NAP), increasing phone calls, in-store visits, map searches, and conversion rates. We’ve written […]

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Facebook Marketing Guide 3 - Advertising Pixels Retargeting

May 5, 2017

Facebook Marketing Guide Part 3: Advanced

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After reading our Facebook Marketing Guides Part 1 and Part 2, you’re probably ready for the more advanced stuff. This guide goes over how Facebook Ads work and how to add Facebook marketing pixels to your site so you can track your website visitors and retarget them on Facebook. Targeted Facebook Advertising There are billions of […]

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