May 18, 2018

The Difference Between Cost per Lead and Cost per Call

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Any kind of advertising campaign with the intent of providing direct lead generation should have call tracking in place. That’s how marketing companies can make claims about providing oh-so-many calls per day or per week. The question remains: are those phone calls actual business opportunities? At VitalStorm, we don’t make claims regarding how many calls you will get per week, instead we focus on a strategic measurable indicator—Cost per Lead. So, what’s the difference between Cost per Lead and Cost per Call?

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December 15, 2017

12 Days of Lead Generation with VitalStorm

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  It is the most wonderful time of the year again! The Christmas season is in full swing here at the VitalStorm headquarters where we are all looking forward to the upcoming festivities. Sit back and grab your cup of hot cocoa as we dive into our 12 ways to generate leads.   Facebook Ads […]

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March 23, 2015

3 Vital Steps for Increasing Your Booking Percentage

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Undoubtedly, the number one question we receive from clients is “How do I get more leads?” Now, you may expect us to say something like, “Increase your PPC budget,” or “Overhaul your website,” but most likely, we will recommend Feedback Training. That doesn’t mean that you shouldn’t increase your marketing budget or invest in a […]

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