5 PPC, SEO, and Social Media Ideas to Make Holiday Marketing Campaigns a Success

October 6, 2017

5 PPC & SEO Ideas for the Holidays

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The holiday season can mean big business and it’s coming fast. But while spending rises, so does the competition. Do you have a strategy in place for your PPC and SEO holiday campaigns? In addition to searches for “Thanksgiving recipes” and “best Christmas gifts for dad,” people will also be searching for electricians, plumbers, and other […]

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Keyword Terms and Definitions | Define Key Words & Concepts

September 22, 2017

Keyword Terms and Definitions | Define Key Words & Concepts

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Today, digital marketing revolves around keywords. But, what are keywords? Why are they so important to SEO and PPC campaigns? Recently, we discussed strategies for picking profitable keywords using free tools online. This blog focuses on keyword terms and definitions that are crucial for understanding why keywords are so important and how to properly conduct keyword […]

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Best Keyword Research Strategy

September 8, 2017

Best Keyword Research Strategy Using Free Tools

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Keyword research is a time-consuming process that many people ignore or rush through without understanding the huge impact it can have on your business. Yes, it takes time. And no, shortcuts won’t work. Before you start paying for expensive software programs for keyword data and research, do the basics first. One of the biggest mistakes […]

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Better Mobile Ads with New Sitelinks, Callouts, and Snippets

August 18, 2017

Better Mobile Ads with New Sitelinks, Callouts, and Snippets

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Last week, the Google Inside AdWords blog announced a change in how they will display sitelinks, callouts, and snippets on mobile ads, which will take effect at the end of this month. Building on other AdWords updates such as expanded text ads, Google will simplify and improve their mobile ads with more useful and informative […]

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Why Home Service Industry Needs Call Tracking

July 7, 2017

Why the Home Service Industry NEEDS Call Tracking

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Do you know where your customers are coming from? HomeAdvisor, mobile search, the radio? By using call tracking for each of your advertising channels, it’s easy to pinpoint the highest performing campaigns and the lowest performing customer service representatives. Call tracking allows you to attribute success to a specific marketing effort. Some industries rely on […]

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