local service ads

April 5, 2018

Local Service Ads: Future-Proofing Your Business

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Online consumers are curious, demanding and, frankly, impatient. Do you have the answers they’re looking for? If not, you’re missing out on business. At our breakout session at this Spring’s SGI Expo next week, you’ll find out how you can use new digital marketing tactics through Google to show up when and where they are searching, and provide them with the information they’re looking for. Don’t miss this breakout because we are going to be highlighting the Google Local Service Ads platform (previously known as Google Home Service Ads).

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February 16, 2018

Slow PPC Traffic? Spring into Action!

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Spring is just around the corner. With the winter weather coming to an end, it’s the perfect time for your customers to prepare their HVAC system to transition to the warmer months. But it’s not just your customer who needs to gear up for the spring. Be advised that the Google and Bing Pay-Per-Click (PPC) […]

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How Call Tracking Improves PPC Results, Sales, Service

December 22, 2017

How Call Tracking Improves PPC Results, Sales and Service

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Did you know that phone leads have a higher conversion rate than any other type of lead? In fact, call tracking data tells us that phone calls convert at a 10-15x higher closing rate than form or chat leads. Human interaction is still the best way to land sales. No matter how convenient a form […]

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November 30, 2017

New PPC Team Leads Embrace Change

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Change is expected within any growing company – and this year VitalStorm experienced its share of significant change. In addition to growing departmentally, our workforce also expanded, adding new faces and new skill sets to forward our momentum. A more recent change that reflects our commitment to promoting from within has already proven to be […]

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Google Local Services is running in 17 cities and will be available in 13 more by 2018

November 17, 2017

Google Local Services Ads Roll Out to 30 Major Cities By 2018

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If you’ve tried searching for local garage door repair, duct cleaning, or almost any other home service on Google recently, you may have noticed a new Local Services ad box at the top of the search results. We wrote about Google’s Home Services Beta Test back in 2015, but the program is now beyond its […]

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