What Are Google Responsive Search Ads? How Do They Work?

August 10, 2018

What Are Google Responsive Search Ads? How Do They Work?

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We recently explained how Smart Bidding optimizes bids in real time by factoring in a wide range of signals about the intent and context of every search. Over the past year, Google Ads (formerly Google AdWords) has been focusing on bringing the same kind of machine learning to its search ad formats. This summer, responsive […]

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August 3, 2018

How to Implement Voice Search in Your PPC Campaign

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The ad world is always changing and ever-evolving, and it will continue to do so. Even just a few decades ago, desktop computers were the way to go, thanks to the explosion of the internet. But now, smartphones and mobile searches have leapt into the forefront – and they’re here to stay.

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digital marketing tools that generate more leads

July 6, 2018

6 Digital Marketing Tools We Use to Get You More Leads

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Generating leads online without digital marketing tools is in the same vein as building a house without a hammer: technically possible, but extremely inefficient. VitalStorm uses several digital marketing tools that get you the upper-hand when generating new leads. With years of digital marketing experience and expertise working with the home service industry, we’ve gathered the information needed to narrow down which ones are the most viable.

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June 29, 2018

What More Can I Do to Generate Online Leads?

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In the world of digital marketing, traditional Google Pay Per Click (PPC) ads remain the best way to grow your business by providing motivated and quick-to-book leads from people needing service now. But after years of running traditional PPC, you may start to question: what other kind of online lead sources are out there? What more could I be doing to reach potential clients in the digital market?

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May 18, 2018

The Difference Between Cost per Lead and Cost per Call

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Any kind of advertising campaign with the intent of providing direct lead generation should have call tracking in place. That’s how marketing companies can make claims about providing oh-so-many calls per day or per week. The question remains: are those phone calls actual business opportunities? At VitalStorm, we don’t make claims regarding how many calls you will get per week, instead we focus on a strategic measurable indicator—Cost per Lead. So, what’s the difference between Cost per Lead and Cost per Call?

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