search trends for the home service industry

July 20, 2018

Utilizing Search Trends for the Home Service Industry

by

VitalStorm is unique in the marketing field, because we solely focus on the Home Service industry. As a result, we can recognize market trends as they relate to our client’s businesses. When you know what to expect out of Pay-Per-Click (PPC) services throughout the year, understand the peaks and valleys of search traffic in general, and cater to searchers’ habits, you can make more informed decisions for your business.

Tags: , ,

Category:

location-specific pages

April 20, 2018

4 Benefits of Location-Specific Pages on Your Home Services Website

by

Location-specific pages (sometimes known as city pages) are web pages that highlight a specific area you service. You can do this per city or, if you have a rather large service area, you can break this up into counties. Adding these pages to your website has a number of benefits. We’ve highlighted four of those benefits that are relevant to you as a home service company owner.

Tags:

Best Keyword Research Strategy

September 8, 2017

Best Keyword Research Strategy Using Free Tools

by

Keyword research is a time-consuming process that many people ignore or rush through without understanding the huge impact it can have on your business. Yes, it takes time. And no, shortcuts won’t work. Before you start paying for expensive software programs for keyword data and research, do the basics first. One of the biggest mistakes […]

Tags: , , , , ,

creating content that converts - brainstorming content ideas

May 19, 2017

How to Create Content That Converts | Brainstorming Ideas

by

Everybody wants high-quality content. Not everybody knows how to create it. It’s a matter of research and brainstorming—generating specific ideas with high value. And then acting on it. The new marketing buzzword is growth hacking, but it’s still just marketing. This involves some SEO tricks and automation strategies, but it depends on persuasive copy, valuable content, […]

Tags: , , , , , , ,

Category:

March 10, 2017

Content Marketing Strategy | The Vital Elements

by

For a long time, the two best methods for search engine optimization (SEO) were keyword stuffing and link-building. Unfortunately, this created an atmosphere of carelessness and sometimes outright cheating among SEO professionals. Keyword optimization and link-building strategies are still very effective, but not when content is sacrificed for keywords and quality links for bad ones. […]

Tags: , , , , ,