location-specific pages

April 20, 2018

4 Benefits of Location-Specific Pages on Your Home Services Website

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Location-specific pages (sometimes known as city pages) are web pages that highlight a specific area you service. You can do this per city or, if you have a rather large service area, you can break this up into counties. Adding these pages to your website has a number of benefits. We’ve highlighted four of those benefits that are relevant to you as a home service company owner.

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Best Keyword Research Strategy

September 8, 2017

Best Keyword Research Strategy Using Free Tools

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Keyword research is a time-consuming process that many people ignore or rush through without understanding the huge impact it can have on your business. Yes, it takes time. And no, shortcuts won’t work. Before you start paying for expensive software programs for keyword data and research, do the basics first. One of the biggest mistakes […]

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creating content that converts - brainstorming content ideas

May 19, 2017

How to Create Content That Converts | Brainstorming Ideas

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Everybody wants high-quality content. Not everybody knows how to create it. It’s a matter of research and brainstorming—generating specific ideas with high value. And then acting on it. The new marketing buzzword is growth hacking, but it’s still just marketing. This involves some SEO tricks and automation strategies, but it depends on persuasive copy, valuable content, […]

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March 10, 2017

Content Marketing Strategy | The Vital Elements

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For a long time, the two best methods for search engine optimization (SEO) were keyword stuffing and link-building. Unfortunately, this created an atmosphere of carelessness and sometimes outright cheating among SEO professionals. Keyword optimization and link-building strategies are still very effective, but not when content is sacrificed for keywords and quality links for bad ones. […]

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January 20, 2017

The Ultimate Swipe File for Home Services | FREE Headlines

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A swipe file is a document that you refer to for marketing headlines, brainstorming, and ideas when you are experiencing marketer’s/writer’s block. Swipe files are great time-savers and money-makers for any business, but it’s often hard to find ones that fit your specific market or industry. You’re often left with example frameworks that you have […]

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