location-specific pages

April 20, 2018

4 Benefits of Location-Specific Pages on Your Home Services Website

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Location-specific pages (sometimes known as city pages) are web pages that highlight a specific area you service. You can do this per city or, if you have a rather large service area, you can break this up into counties. Adding these pages to your website has a number of benefits. We’ve highlighted four of those benefits that are relevant to you as a home service company owner.

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March 8, 2018

How to Take Compelling Company Photos

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Do you know how your company is represented visually on the Internet? Try this: Google your business name and see what kind of photos are automatically generated on the Images tab of your search. If you don’t like what you see, then it’s time to take matters into your own hands. At VitalStorm, we encourage […]

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Keyword Terms and Definitions | Define Key Words & Concepts

September 22, 2017

Keyword Terms and Definitions | Define Key Words & Concepts

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Today, digital marketing revolves around keywords. But, what are keywords? Why are they so important to SEO and PPC campaigns? Recently, we discussed strategies for picking profitable keywords using free tools online. This blog focuses on keyword terms and definitions that are crucial for understanding why keywords are so important and how to properly conduct keyword […]

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Best Keyword Research Strategy

September 8, 2017

Best Keyword Research Strategy Using Free Tools

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Keyword research is a time-consuming process that many people ignore or rush through without understanding the huge impact it can have on your business. Yes, it takes time. And no, shortcuts won’t work. Before you start paying for expensive software programs for keyword data and research, do the basics first. One of the biggest mistakes […]

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What is Growth Hacking?

June 16, 2017

What is Growth Hacking? | 5 Growth Hack Strategies That Work

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First coined by Sean Ellis in 2010 to describe a unique job description, the term “growth hacking” elicits some pretty strong responses—everything from “it’s a scam” to “it’s just marketing.” So, what is growth hacking? To use Sean Ellis’s description, “a growth hacker is a person whose true north is growth.” Born in a scrappy […]

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