How to Make Your Website Lighting Fast

September 14, 2018

How to Make Your Website Lighting Fast

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How many times have you abandoned a website because of slow load times? We’re betting a lot. Not only do users care about how fast your website loads, Google and other search engines do too. Google will downgrade slow, heavy sites in the search rankings. People are impatient. It doesn’t matter how great your website […]

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What Are Google Responsive Search Ads? How Do They Work?

August 10, 2018

What Are Google Responsive Search Ads? How Do They Work?

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We recently explained how Smart Bidding optimizes bids in real time by factoring in a wide range of signals about the intent and context of every search. Over the past year, Google Ads (formerly Google AdWords) has been focusing on bringing the same kind of machine learning to its search ad formats. This summer, responsive […]

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How to Appear in Google’s Featured Snippet Box | 7 Strategies

July 13, 2018

How to Appear in Google’s Featured Snippet Box

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Have you ever typed something into Google and seen the answer pop up immediately in a featured snippet box? Often, when a user types something into Google, a special featured snippet block, also known as a quick answer box or ranking 0, appears at the top of the search results page (SERP), above the #1 […]

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digital marketing tools that generate more leads

July 6, 2018

6 Digital Marketing Tools We Use to Get You More Leads

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Generating leads online without digital marketing tools is in the same vein as building a house without a hammer: technically possible, but extremely inefficient. VitalStorm uses several digital marketing tools that get you the upper-hand when generating new leads. With years of digital marketing experience and expertise working with the home service industry, we’ve gathered the information needed to narrow down which ones are the most viable.

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June 8, 2018

What Is AdWords Smart Bidding? | Introduction and Overview

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Combined with other “smart” AdWords features such as Universal App and Smart Display campaigns, the future of PPC marketing lies in Smart Bidding and machine learning technology. Using data-driven machine learning, PPC professionals can improve keyword bids, increase valuable conversions, and spend more time developing strategy optimizations. Continue reading to learn more about Smart Bidding […]

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