June 8, 2018

What Is AdWords Smart Bidding? | Introduction and Overview

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Combined with other “smart” AdWords features such as Universal App and Smart Display campaigns, the future of PPC marketing lies in Smart Bidding and machine learning technology. Using data-driven machine learning, PPC professionals can improve keyword bids, increase valuable conversions, and spend more time developing strategy optimizations. Continue reading to learn more about Smart Bidding […]

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Google Local Services is running in 17 cities and will be available in 13 more by 2018

November 17, 2017

Google Local Services Ads Roll Out to 30 Major Cities By 2018

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If you’ve tried searching for local garage door repair, duct cleaning, or almost any other home service on Google recently, you may have noticed a new Local Services ad box at the top of the search results. We wrote about Google’s Home Services Beta Test back in 2015, but the program is now beyond its […]

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August 31, 2017

Making Connections with Caleb Krivoshein

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One of the more under-the-radar profiles at VitalStorm is app developer Caleb Krivoshein. Usually found intensely focused on his computer, Caleb keeps busy creating essential programs for the company. In addition to his daily work managing applications and improving department communications, he can be found helping employees with all manner of computer issues. One of […]

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Why Home Service Industry Needs Call Tracking

July 7, 2017

Why the Home Service Industry NEEDS Call Tracking

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Do you know where your customers are coming from? HomeAdvisor, mobile search, the radio? By using call tracking for each of your advertising channels, it’s easy to pinpoint the highest performing campaigns and the lowest performing customer service representatives. Call tracking allows you to attribute success to a specific marketing effort. Some industries rely on […]

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Facebook Marketing Guide 3 - Advertising Pixels Retargeting

May 5, 2017

Facebook Marketing Guide Part 3: Advanced

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After reading our Facebook Marketing Guides Part 1 and Part 2, you’re probably ready for the more advanced stuff. This guide goes over how Facebook Ads work and how to add Facebook marketing pixels to your site so you can track your website visitors and retarget them on Facebook. Targeted Facebook Advertising There are billions of […]

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