10 Ways to Make Your Remarketing Ads a Success

October 20, 2017

10 Ways to Make Your AdWords Remarketing a Success

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Have you ever clicked on an online ad and thought, “Wow, how did they know?” As you read email, use mobile apps, and browse the internet, Google will show you ads through their “display network.” While personalized ads are based on many factors, the method is almost always remarketing. The best and most highly targeted ads […]

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Better Mobile Ads with New Sitelinks, Callouts, and Snippets

August 18, 2017

Better Mobile Ads with New Sitelinks, Callouts, and Snippets

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Last week, the Google Inside AdWords blog announced a change in how they will display sitelinks, callouts, and snippets on mobile ads, which will take effect at the end of this month. Building on other AdWords updates such as expanded text ads, Google will simplify and improve their mobile ads with more useful and informative […]

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Why Home Service Industry Needs Call Tracking

July 7, 2017

Why the Home Service Industry NEEDS Call Tracking

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Do you know where your customers are coming from? HomeAdvisor, mobile search, the radio? By using call tracking for each of your advertising channels, it’s easy to pinpoint the highest performing campaigns and the lowest performing customer service representatives. Call tracking allows you to attribute success to a specific marketing effort. Some industries rely on […]

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What is Growth Hacking?

June 16, 2017

What is Growth Hacking? | 5 Growth Hack Strategies That Work

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First coined by Sean Ellis in 2010 to describe a unique job description, the term “growth hacking” elicits some pretty strong responses—everything from “it’s a scam” to “it’s just marketing.” So, what is growth hacking? To use Sean Ellis’s description, “a growth hacker is a person whose true north is growth.” Born in a scrappy […]

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how to advertise on YouTube using AdWords

February 17, 2017

YouTube Advertising Guide: How to Advertise on YouTube

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Do you stream YouTube videos on your big screen? If not, you probably will soon. If video consumption trends have taught us anything, it’s that cable TV is being dropped for internet streaming. Digital video sites, such as YouTube, Hulu, and Netflix are preferred by younger and older viewers alike. According to a recent Defy Media […]

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