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February 1, 2018

VitalStorm: Working Harder and Better

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As we head into 2018 with a renewed enthusiasm, we look back at the previous year with a sense of pride and accomplishment. From the development of a new department to the continued expansion of our workforce, 2017 was another productive year for VitalStorm. No one is more aware of this than co-owners Josh Moran […]

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How Call Tracking Improves PPC Results, Sales, Service

December 22, 2017

How Call Tracking Improves PPC Results, Sales and Service

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Did you know that phone leads have a higher conversion rate than any other type of lead? In fact, call tracking data tells us that phone calls convert at a 10-15x higher closing rate than form or chat leads. Human interaction is still the best way to land sales. No matter how convenient a form […]

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Google Local Services is running in 17 cities and will be available in 13 more by 2018

November 17, 2017

Google Local Services Ads Roll Out to 30 Major Cities By 2018

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If you’ve tried searching for local garage door repair, duct cleaning, or almost any other home service on Google recently, you may have noticed a new Local Services ad box at the top of the search results. We wrote about Google’s Home Services Beta Test back in 2015, but the program is now beyond its […]

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10 Ways to Make Your Remarketing Ads a Success

October 20, 2017

10 Ways to Make Your AdWords Remarketing a Success

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Have you ever clicked on an online ad and thought, “Wow, how did they know?” As you read email, use mobile apps, and browse the internet, Google will show you ads through their “display network.” While personalized ads are based on many factors, the method is almost always remarketing. The best and most highly targeted ads […]

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Better Mobile Ads with New Sitelinks, Callouts, and Snippets

August 18, 2017

Better Mobile Ads with New Sitelinks, Callouts, and Snippets

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Last week, the Google Inside AdWords blog announced a change in how they will display sitelinks, callouts, and snippets on mobile ads, which will take effect at the end of this month. Building on other AdWords updates such as expanded text ads, Google will simplify and improve their mobile ads with more useful and informative […]

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