What to Know About the New and Improved Google Ads Editor v1 - VitalStorm

April 12, 2019

What to Know About the New and Improved Google Ads Editor v1

by

Recently, Google announced the new Google Ads Editor, version 1, which replaces the old AdWords Editor. Along with a name change, there are quite a few new features and capabilities that address long-standing requests from the Google Ads community. The newly renamed and redesigned Ads Editor significantly increases productivity for anyone with a Google Ads […]

Tags: , , , , , ,

How to Improve Mobile Page Speed

November 9, 2018

How to Improve Mobile Page Speed

by

It doesn’t matter how good your website or landing page is, if it doesn’t load fast enough most people won’t notice. Even the best ads struggle to convert when the landing page is slow. Most users (53%) will abandon your page if it takes over three seconds to load (Think with Google). And, unfortunately, the average mobile […]

Tags: ,

Automated Bidding for Home Services

November 2, 2018

Automated Bidding for Home Services

by

Machine learning is a step toward artificial intelligence. And that’s a good thing, don’t worry. We’re not talking about the artificial intelligence of Sci-Fi/Horror films. No, we’re talking about artificial intelligence that acts as your digital personal assistant, one who is smarter than you, but (c’mon, really?) not sentient. Now, we know what you’re thinking: […]

Tags: , ,

Category:

September 21, 2018

5 Benefits of the Ad Preview Tool

by

We are often asked by clients why they can’t see their own ads. While there are multiple factors to this question – including time of day, location of the searcher and what keyword they were searching for – to help narrow things down, most often a Client Relationship manager from VitalStorm will first ask: Were you using the Google Ad Preview Tool?

Tags: , ,

What Are Google Responsive Search Ads? How Do They Work?

August 10, 2018

What Are Google Responsive Search Ads? How Do They Work?

by

We recently explained how Smart Bidding optimizes bids in real time by factoring in a wide range of signals about the intent and context of every search. Over the past year, Google Ads (formerly Google AdWords) has been focusing on bringing the same kind of machine learning to its search ad formats. This summer, responsive […]

Tags: , , , , , , ,

1 2 3 5