June 8, 2018

What Is AdWords Smart Bidding? | Introduction and Overview

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Combined with other “smart” AdWords features such as Universal App and Smart Display campaigns, the future of PPC marketing lies in Smart Bidding and machine learning technology. Using data-driven machine learning, PPC professionals can improve keyword bids, increase valuable conversions, and spend more time developing strategy optimizations. Continue reading to learn more about Smart Bidding […]

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March 8, 2018

How to Take Compelling Company Photos

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Do you know how your company is represented visually on the Internet? Try this: Google your business name and see what kind of photos are automatically generated on the Images tab of your search. If you don’t like what you see, then it’s time to take matters into your own hands. At VitalStorm, we encourage […]

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February 16, 2018

Slow PPC Traffic? Spring into Action!

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Spring is just around the corner. With the winter weather coming to an end, it’s the perfect time for your customers to prepare their HVAC system to transition to the warmer months. But it’s not just your customer who needs to gear up for the spring. Be advised that the Google and Bing Pay-Per-Click (PPC) […]

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