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November 25, 2016

The Brand-Culture Relationship

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After visiting Google in September 2014 and having the opportunity to experience the infamous Google culture firsthand, I was hit with a revelation.  Like everyone else, what I knew of the Google culture was what I had read in books and articles.  But after stepping foot on the campus in Mountain View, CA and spending […]

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Remarketing written on a notepad with marker.

November 18, 2016

What is Remarketing? | AdWords Remarketing Campaign Strategy

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If you’ve ever taken a look at your website’s analytics, you probably know that the vast majority of people who visit your website end up leaving your page and going somewhere else. Only a very small percentage of users will convert. In fact, around 97-98% of your traffic is likely to bounce. That doesn’t necessarily […]

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thao

November 4, 2016

Architect of Winning PPC Campaigns: Thao Nguyen

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“…PPC is ever-changing, I have to keep current with industry trends while continuing to leverage new tools and industry best practices to boost efficiency of my campaigns.” – Thao Nguyen (Campaign Manager) As a leader in data-driven online marketing solutions, VitalStorm understands that it takes more than just a talented workforce to drive success. The […]

landing page vs. websites for online advertising

November 1, 2016

Why Landing Pages Are Better Than Websites for Online Advertising

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A landing page is a separate page from your website, designed with a specific goal in mind — to get leads. Landing pages are used for paid advertising, most commonly for pay-per-click (PPC) and Facebook/Social ads. While the term “landing page” is often used to refer to any web page that you “land” on, in digital […]

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google rankbrain, SERP page, web design, SEO research

October 15, 2016

Google RankBrain Update | Search Engine Optimization Tips

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In case you haven’t heard, the top three Google SEO ranking factors are links, content, and RankBrain. In a recent Google Q&A Chat, Andrey Lipattsev, Search Quality Senior Strategist at Google Ireland, said that content and links were the two most important factors (in no order), followed by RankBrain as the third most important signal (with […]

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