June 7, 2019

3 Multiplatform Remarketing Strategies

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Reaching your audience – and converting those visits into tangible conversions – isn’t as easy as it used to be. With the growth and expansion of the different ways we can access websites, we’re more attuned than ever to the many ways that ads work online. Since audiences have gotten smarter and better at bypassing […]

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May 24, 2019

Google+ Is Dead: A Eulogy

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Last month, Google officially began deleting all consumer accounts from the Google+ social network. While it once brimmed with potential for businesses and consumers alike, it ultimately fell flat with low usage and even some security concerns. If you ever created a Google+ account or had a one inadvertently connected to your Gmail, you might […]

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The Complete Digital Marketing Checklist for Home Service Companies - VitalStorm

May 17, 2019

The Complete Digital Marketing Checklist for Home Service Companies

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Digital marketing has a broad definition and an even broader scope. Anything you do online or on an app to market or advertise for your business is considered digital marketing. It expands across several different platforms including: Google Ads Bing Ads Facebook Ads Social Media Posts Website Presence Content Marketing Search Engine Optimization That’s a […]

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How to Use Google Keyword Planner to Boost Search Engine Rankings - VitalStorm

May 10, 2019

How to Use Google Keyword Planner to Boost Search Engine Rankings

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Google Keyword Planner is a free tool that you can use to create keyword campaigns and improve your SEO copywriting. It was originally created for advertisers, but serves as an incredibly useful tool for anyone looking to increase their web traffic and search engine results page (SERP) rankings. There are plenty of alternative keyword research […]

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Landing Page Best Practices: the DOs and DON'Ts - VitalStorm

May 3, 2019

Landing Page Best Practices: the DOs and DON’Ts

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Landing pages have never been more critical to your business than they are today. Your potential customers’ attention span is short and they have dozens of listings to scroll through and choose from, so you’ve got to maximize your chance with them. If they’re looking for a service and your landing page doesn’t strike the […]

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