May 23, 2018

Brand Storytelling on Social Media

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Social media is about more than “likes” and reviews. It is a vessel for your company to share your brand story with potential customers and establish a unique voice. That might be something you have heard before, but never really understood. You may find yourself asking, “How do I share my brand story?” or “What […]

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May 18, 2018

The Difference Between Cost per Lead and Cost per Call

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Any kind of advertising campaign with the intent of providing direct lead generation should have call tracking in place. That’s how marketing companies can make claims about providing oh-so-many calls per day or per week. The question remains: are those phone calls actual business opportunities? At VitalStorm, we don’t make claims regarding how many calls you will get per week, instead we focus on a strategic measurable indicator—Cost per Lead. So, what’s the difference between Cost per Lead and Cost per Call?

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conversion optimization for home service websites

May 11, 2018

Conversion Optimization for Home Service Websites

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Conversion optimization in web design is the act of arranging your website layout in such a way that online users are more inclined to convert or sign up for your services. You can have a website that looks amazing, showcases your brand in exactly the right light and has the best high-res images, but if your website isn’t optimized for conversions, then you might as well not have one.

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bing removed sidebar text ads

May 4, 2018

Bing Removed Sidebar Text Ads (So You Can Get More Leads)

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Bing Ads is a platform similar to Google AdWords. Our home service customers benefit daily from our online advertising efforts through both platforms. If you were walking down the street, and a man reached out to you with $100 in his hand, would you tell him “No, thank you”? Not utilizing both the Bing Ads and Google AdWords platforms is a similar mistake. If you’re interested in starting an advertising campaign on the Bing Ads platform, however, it’s important to consider the recent changes on the platform, as these can impact the strategies showcased in articles that were published prior to March of this year.

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April 26, 2018

The VitalStorm Sales Team Carries Clients Toward Success

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As the first point of contact for all our potential clients, the sales team must always be ready to spring into action  to demonstrate the value of VitalStorm marketing. They must be familiar with the services offered in every department of our company so that they can provide the full picture of our proven lead-generating solutions. We spoke with our Opportunities Managers Austin Cain and Colby Griffin about the way they strategize their pitches; evaluating which combination of services will most benefit a potential client.

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