local service ads

April 5, 2018

Local Service Ads: Future-Proofing Your Business

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Online consumers are curious, demanding and, frankly, impatient. Do you have the answers they’re looking for? If not, you’re missing out on business. At our breakout session at this Spring’s SGI Expo next week, you’ll find out how you can use new digital marketing tactics through Google to show up when and where they are searching, and provide them with the information they’re looking for. Don’t miss this breakout because we are going to be highlighting the Google Local Service Ads platform (previously known as Google Home Service Ads).

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March 29, 2018

New Social Media Leadership Embraces Creativity

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  As VitalStorm continues to grow as a company, we are always looking for new ways to reach potential customers for our clients. One of the most effective strategies we have found lies in our Social Local (SOLO) department: the social media strategy gurus. SOLO team member India Wilkerson recently transitioned into her new role […]

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March 23, 2018

What’s New in Metrics | VitalStorm Reporting

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Metrics is intended to take lead information and associate it directly to ad spend through different marketing channels, such as Pay Per Click or Facebook ads. In its basic level, Metrics showcases the meat and potatoes of our marketing efforts. It says, “Here’s what you’re spending, and here’s what you’re getting.” While this information is important, we’re working to expand that reach to better meet our clients’ needs.

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March 8, 2018

How to Take Compelling Company Photos

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Do you know how your company is represented visually on the Internet? Try this: Google your business name and see what kind of photos are automatically generated on the Images tab of your search. If you don’t like what you see, then it’s time to take matters into your own hands. At VitalStorm, we encourage […]

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February 23, 2018

Negative Review Best Practices (for Google/Facebook/Yelp)

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Responding to reviews is an essential part of reputation management for your business. This task shouldn’t be taken lightly and always handled with the utmost care. Intentions can easily be misinterpreted online – and trying to resolve a customer complaint on an online forum can sometimes escalate an already-tense situation. Without following the best practices […]

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