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April 28, 2017

Lilly Flores: The Resource for a Vital Company Culture

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“My role has evolved into something that I absolutely love.” A vibrant company culture is not easy to foster, especially when the demands of a successful business dictate a busy and focused workforce. But not every company has Lilly Flores as their Human Resources Manager; a steady and supportive personality who ensures that the “human” […]

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man trying to figure out Facebook Marketing and Advertising

April 21, 2017

Facebook Marketing Guide Part 2: Intermediate

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In Part 1, we discussed different Facebook terminology, the difference between a Profile and a Page, and some Facebook best practices. Now that you’ve set up a business page and gotten a grasp of the lingo, it’s time to move on to the more advanced stuff. Welcome to Part 2: Intermediate. Facebook Marketing Guide Part […]

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March 30, 2017

Loretta Smith is “Just One of the Team”

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“My attitude is that of an eternal learner. There is not a day that goes by where I don’t learn something new.”  Loretta Smith is a Team Leader at VitalStorm, but you’ll never hear her referring to herself in that capacity. The personable staff member, who oversees the Lead Qualifier (LQ) department, refers to herself […]

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Facebook 101 Marketing Best Practices, Page Types, Vocabulary and More

March 29, 2017

Facebook Marketing Guide Part 1: Introduction

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Well, let’s face it—Facebook is going to be around for a while. Despite the naysayers and prophets of doom and downfall, Facebook has proven to be a media juggernaut that brings in more U.S. ad revenue than any other company, trailing only behind Google. The numbers are way too big to ignore. For instance, “Daily […]

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March 10, 2017

Content Marketing Strategy | The Vital Elements

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For a long time, the two best methods for search engine optimization (SEO) were keyword stuffing and link-building. Unfortunately, this created an atmosphere of carelessness and sometimes outright cheating among SEO professionals. Keyword optimization and link-building strategies are still very effective, but not when content is sacrificed for keywords and quality links for bad ones. […]

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