May 11, 2018
Conversion optimization in web design is the act of arranging your website layout in such a way that online users are more inclined to convert or sign up for your services. You can have a website that looks amazing, showcases your brand in exactly the right light and has the best high-res images, but if your website isn’t optimized for conversions, then you might as well not have one.
May 4, 2018
Bing Ads is a platform similar to Google AdWords. Our home service customers benefit daily from our online advertising efforts through both platforms. If you were walking down the street, and a man reached out to you with $100 in his hand, would you tell him “No, thank you”? Not utilizing both the Bing Ads and Google AdWords platforms is a similar mistake. If you’re interested in starting an advertising campaign on the Bing Ads platform, however, it’s important to consider the recent changes on the platform, as these can impact the strategies showcased in articles that were published prior to March of this year.
April 26, 2018
As the first point of contact for all our potential clients, the sales team must always be ready to spring into action to demonstrate the value of VitalStorm marketing. They must be familiar with the services offered in every department of our company so that they can provide the full picture of our proven lead-generating solutions. We spoke with our Opportunities Managers Austin Cain and Colby Griffin about the way they strategize their pitches; evaluating which combination of services will most benefit a potential client.
April 20, 2018
Location-specific pages (sometimes known as city pages) are web pages that highlight a specific area you service. You can do this per city or, if you have a rather large service area, you can break this up into counties. Adding these pages to your website has a number of benefits. We’ve highlighted four of those benefits that are relevant to you as a home service company owner.
Tags: local seo
April 13, 2018
On Thursday, April 12th, our co-owner, Josh Moran, gave a presentation with Google team members, Rabia Khalil Mainwaring and Jim Armstrong, about Google Local Service Ads. This up-and-coming paid search platform meets online consumers where they are, addresses their demands and captures their attention, making your business top-of-mind. We’ve outlined the details of the presentation here.