How to Use Structured Data to Enhance SERP Presence - VitalStorm

July 12, 2019

How to Use Structured Data to Enhance SERP Presence

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If you want to enhance your visibility and appearance in search engine rankings, add structured data (aka schema markup) to your page to tell search engines more about your page for special search result features and enhancements. Similar to Google Ads extensions, such as location and review extensions, structured data provides additional information to your […]

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July 5, 2019

Bing Ads are Now Called Microsoft Ads

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It was just about this time last year when we were greeted with the news that Google was rebranding their advertising platform from Google Adwords to the more succinctly named Google Ads. The higher-ups at the tech giant made the call to rebrand their advertising offerings in an effort to reflect their shifting priorities, and […]

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June 28, 2019

The Best Social Media Accounts by Home Service Companies

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Social media is one of the most critical components of a well-rounded digital marketing strategy. It increases brand recognition, widens your audience, and helps you uniquely target new customers with your posts and ads. At VitalStorm, we encourage all of our clients to focus on building a strong social media presence. (For more about the […]

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June 21, 2019

eBook Content Marketing Benefits

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You’ve got a blog. You’re on social media. You may even be sending out emails to a prospect list. So, if you’re doing all these things, do you need to be producing eBooks too? Well, “need” is a strong word, but we would highly encourage it. Writing and distributing an eBook (the right way) can […]

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How to Grow Your Email List Using Irresistible Lead Magnets - VitalStorm Marketing

June 14, 2019

How to Grow Your Email List with Irresistible Lead Magnets

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How do you attract new leads into your email database? The best way to grow your email list is with alluring lead magnets that offer high value. What Is a Lead Magnet? A lead magnet is a piece of content that solves a specific problem for a specific market in exchange for contact information, usually […]

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