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August 31, 2017

Making Connections with Caleb Krivoshein

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One of the more under-the-radar profiles at VitalStorm is app developer Caleb Krivoshein. Usually found intensely focused on his computer, Caleb keeps busy creating essential programs for the company. In addition to his daily work managing applications and improving department communications, he can be found helping employees with all manner of computer issues. One of […]

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Better Mobile Ads with New Sitelinks, Callouts, and Snippets

August 18, 2017

Better Mobile Ads with New Sitelinks, Callouts, and Snippets

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Last week, the Google Inside AdWords blog announced a change in how they will display sitelinks, callouts, and snippets on mobile ads, which will take effect at the end of this month. Building on other AdWords updates such as expanded text ads, Google will simplify and improve their mobile ads with more useful and informative […]

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August 4, 2017

How to Turn Negative Reviews into Positives | Do’s and Don’ts

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One of the worst parts of being in business today is the negative backlash you receive online. Whether it is Yelp, Google, or various social media sites, negative reviews can turn into nightmares. Nobody wants to receive a bad review, but they happen to all businesses eventually. Handled properly, negative reviews can be turned into positive […]

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New Google Posts - Google My Business

July 14, 2017

New Google Posts: Post Directly to Search and Maps Results

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Finally, Google has rolled out Google Posts for small businesses worldwide. This timely content allows businesses to post updates and microblogs on their Google My Business (GMB) page, which is displayed in their Knowledge Graph on Google search results. This update gives you the ability to publish directly to Google. Google Posts are displayed under your other […]

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Why Home Service Industry Needs Call Tracking

July 7, 2017

Why the Home Service Industry NEEDS Call Tracking

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Do you know where your customers are coming from? HomeAdvisor, mobile search, the radio? By using call tracking for each of your advertising channels, it’s easy to pinpoint the highest performing campaigns and the lowest performing customer service representatives. Call tracking allows you to attribute success to a specific marketing effort. Some industries rely on […]

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