September 14, 2018
How many times have you abandoned a website because of slow load times? We’re betting a lot. Not only do users care about how fast your website loads, Google and other search engines do too. Google will downgrade slow, heavy sites in the search rankings. People are impatient. It doesn’t matter how great your website […]
September 7, 2018
While the goal of a PPC campaign manager is to draw as many clicks as possible to certain ads by placing bids on certain words, sometimes the best strategy is to know which terms your audience isn’t looking for. These are known as negative keywords, and you can optimize your campaign by identifying which ones you need to weed out to produce better performance from the terms you want people to click on. However, starting from scratch and knowing which negative keywords to choose can be daunting, and it can sidetrack the work you’re doing quite easily.
August 24, 2018
If you have ever noticed popular Instagrammers or Twitter users showing off sponsored products to their followers, you may have wondered if that tactic would work for your own business. Accounts with thousands of followers are considered “social media influencers” for a reason: their actions and endorsements have the power to influence their network. But does this type of social media marketing work for every type of business?
August 17, 2018
While we might be your go-to person for quick questions like “What’s my Metrics login?” or “Can I change the email my email leads are going to?”, we’re here for much more than the simple requests. Though not the experts in the Pay-Per-Click (PPC) or web development departments, our role is to ensure our client’s voice and motives are at the table when we’re strategizing internally as a group. We are also here to keep our clients informed of account success or hurdles.
August 10, 2018
We recently explained how Smart Bidding optimizes bids in real time by factoring in a wide range of signals about the intent and context of every search. Over the past year, Google Ads (formerly Google AdWords) has been focusing on bringing the same kind of machine learning to its search ad formats. This summer, responsive […]