March 8, 2018

How to Take Compelling Company Photos

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Do you know how your company is represented visually on the Internet? Try this: Google your business name and see what kind of photos are automatically generated on the Images tab of your search. If you don’t like what you see, then it’s time to take matters into your own hands. At VitalStorm, we encourage […]

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February 23, 2018

Negative Review Best Practices (for Google/Facebook/Yelp)

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Responding to reviews is an essential part of reputation management for your business. This task shouldn’t be taken lightly and always handled with the utmost care. Intentions can easily be misinterpreted online – and trying to resolve a customer complaint on an online forum can sometimes escalate an already-tense situation. Without following the best practices […]

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February 16, 2018

Slow PPC Traffic? Spring into Action!

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Spring is just around the corner. With the winter weather coming to an end, it’s the perfect time for your customers to prepare their HVAC system to transition to the warmer months. But it’s not just your customer who needs to gear up for the spring. Be advised that the Google and Bing Pay-Per-Click (PPC) […]

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February 1, 2018

VitalStorm: Working Harder and Better

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As we head into 2018 with a renewed enthusiasm, we look back at the previous year with a sense of pride and accomplishment. From the development of a new department to the continued expansion of our workforce, 2017 was another productive year for VitalStorm. No one is more aware of this than co-owners Josh Moran […]

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January 19, 2018

What Google Local Service Ads Mean for your Business

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  Google is constantly introducing new features to its search platform. Here at VitalStorm, we determine what kind of impact these changes will have on our Home Service clients and if these updates are a cost-effective addition to their bottom line. The biggest Google news to hit the home service industry is the recent release […]

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