September 30, 2016

Why Your Home Services Company Needs Social Media


Social media is a large part of our everyday interactions. There are 2.3 billion active social media users around the world, and they are talking. These people are your past and potential clients, wouldn’t you like to join the conversation? Relationships Social media is about creating, building, and nurturing relationships with clients both past and […]

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September 26, 2016

Expanded Text Ads (ETA) | Google AdWords and Bing Update 2016


Update your old ads now! Standard Text Ads disappear on January 31, 2017. Google announced a lot of new updates at its annual Performance Summit in San Francisco earlier this year. There was a lot of focus on mobile (up to about 60% of all search queries), but the most frightening and exciting change was […]

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how the web and websites works

September 15, 2016

How the Internet Works | The Basics of Website Publishing


The internet has fundamentally altered how we interact with the world and each other. Algorithms continue to get more sophisticated and the internet is starting to become embedded into the everyday objects around us (IoT). It’s about time we learn how it all works. While we could spend a lot of time going into the history, theory, […]

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September 6, 2016

The Impact of Display Ads


There has been a lot of talk in the industry lately about display advertising and its impact on online marketing. Many of our home service clients have also been inquiring about how they can get involved in this “new” form of advertising. While the term “display ad” has recently grown to encompass a wide variety […]

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April 20, 2016

Does PPC Affect SEO? PPC and SEO Campaign Strategy


We’ve been getting this question quite a bit lately: Does advertising in AdWords and other pay-per-click (PPC) search engines help with organic search results, aka search engine optimization (SEO)? The quick and easy answer to the question of how PPC affects SEO is that it doesn’t, but it gets a bit more complicated than that. […]

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