September 4, 2015

How to Generate Reviews for the Home Service Industry | SEO

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Before we start with our online review generation process for the Home Service Industry, let’s quickly review some statistics: 69% of all consumers search for online reviews. 72% of all consumers trust online business and product reviews. 84% of all consumers read an average of 4-6 reviews before trusting a business. Products with positive reviews […]

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September 2, 2015

New BETA Test: Google Home Service Ads… What Are They?

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Google is currently running a pay-per-lead beta test in Google Adwords Express, called Google Home Service Ads. Currently only available in parts of California, from San Francisco down to San Jose and as of yesterday, the East Bay, the new Home Service Ads differ from traditional PPC ads in the following ways: They allow you […]

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August 3, 2015

Add Google Reviews to PPC Ads | New Adwords Update

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Exciting news from Google! You can now add Google reviews to PPC ads! Last month, Google announced their addition of Google+ Local reviews in Adwords ad extensions. If you connect your Google My Business/Google+ page to your Adwords account, next to your locations extension a star rating will appear with a link to your Google+ […]

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June 10, 2015

10 Common Home Service Website Mistakes | Web Tips

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A huge mistake that Home Service companies make is having an unimpressive website, or worse, no website at all. Despite the fact that many business owners believe their website is effective, the truth is that the same mistakes are being made over and over again. From SEO (search engine optimization) blunders to navigational nightmares, we […]

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June 8, 2015

What You Need to Know About Google’s Phantom 2 Update

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The first murmurings of a major Google update were heard during the week of April 29th, but it wasn’t until Glenn Gabe’s analysis of search trends and results that the new core algorithm update was confirmed. The reason why this update is called “Phantom” is because Google didn’t publicize anything about it, leaving people guessing […]

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