September 28, 2017

Kasey Goedeker: Taking Social Media to the Next Level

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In a little over a year, Social Media Manager & Team Leader Kasey Goedeker has transformed the VitalStorm social media program into a vital component of the company. What was originally a mere byproduct of our content offerings, SOLO (Social/Local) has become an essential part of our specialized programs. Her infectious enthusiasm for the work […]

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Keyword Terms and Definitions | Define Key Words & Concepts

September 22, 2017

Keyword Terms and Definitions | Define Key Words & Concepts

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Today, digital marketing revolves around keywords. But, what are keywords? Why are they so important to SEO and PPC campaigns? Recently, we discussed strategies for picking profitable keywords using free tools online. This blog focuses on keyword terms and definitions that are crucial for understanding why keywords are so important and how to properly conduct keyword […]

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Best Keyword Research Strategy

September 8, 2017

Best Keyword Research Strategy Using Free Tools

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Keyword research is a time-consuming process that many people ignore or rush through without understanding the huge impact it can have on your business. Yes, it takes time. And no, shortcuts won’t work. Before you start paying for expensive software programs for keyword data and research, do the basics first. One of the biggest mistakes […]

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August 31, 2017

Making Connections with Caleb Krivoshein

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One of the more under-the-radar profiles at VitalStorm is app developer Caleb Krivoshein. Usually found intensely focused on his computer, Caleb keeps busy creating essential programs for the company. In addition to his daily work managing applications and improving department communications, he can be found helping employees with all manner of computer issues. One of […]

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Better Mobile Ads with New Sitelinks, Callouts, and Snippets

August 18, 2017

Better Mobile Ads with New Sitelinks, Callouts, and Snippets

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Last week, the Google Inside AdWords blog announced a change in how they will display sitelinks, callouts, and snippets on mobile ads, which will take effect at the end of this month. Building on other AdWords updates such as expanded text ads, Google will simplify and improve their mobile ads with more useful and informative […]

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