September 6, 2016

The Impact of Display Ads

by

There has been a lot of talk in the industry lately about display advertising and its impact on online marketing. Many of our home service clients have also been inquiring about how they can get involved in this “new” form of advertising. While the term “display ad” has recently grown to encompass a wide variety […]

Tags: ,

April 20, 2016

Does PPC Affect SEO? PPC and SEO Campaign Strategy

by

We’ve been getting this question quite a bit lately: Does advertising in AdWords and other pay-per-click (PPC) search engines help with organic search results, aka search engine optimization (SEO)? The quick and easy answer to the question of how PPC affects SEO is that it doesn’t, but it gets a bit more complicated than that. […]

Tags: , , , , , , , ,

February 26, 2016

Google AdWords Update Kills Sidebar Ads; 4 Ads on Top

by

Worldwide AdWords Update No More Right-Side Ads, 4 Ads Now on Top On Friday, Feb. 19, 2016, Google confirmed a major shift in their AdWords service, perhaps the most significant change since they first rolled out the program in 2000. The new desktop SERP (search engine results page) will now only display advertisements on the […]

Tags: , , , , , , , ,

October 12, 2015

What is FTP?

by

FTP, or File Transfer Protocol, is a set of rules used for transferring files over a network. FTP uses the same TCP/IP protocols that standard networks and HTTP connections use, however, FTP was designed as a text-based system and uses a file structure that is closer to your local computer than any regular web page.  […]

Tags: , , , ,

Category:

September 4, 2015

How To Optimize Your Local Business for Google Maps

by

We’re nearing the end of the third quarter of 2015, getting us closer to the one-year anniversary of the world-wide Pigeon Google roll-out.  Google has presented us with a great tool for circumventing big business on the results page, but it’s still going to require a good deal of effort to take advantage. Regular SEO, […]

Tags: , , , , , , , , ,

Category: