March 30, 2017

Loretta Smith is “Just One of the Team”

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“My attitude is that of an eternal learner. There is not a day that goes by where I don’t learn something new.”  Loretta Smith is a Team Leader at VitalStorm, but you’ll never hear her referring to herself in that capacity. The personable staff member, who oversees the Lead Qualifier (LQ) department, refers to herself […]

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Facebook 101 Marketing Best Practices, Page Types, Vocabulary and More

March 29, 2017

Facebook Marketing Guide Part 1: Introduction

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Let’s face it—Facebook is going to be around for a while. Despite the naysayers and prophets of doom and downfall, Facebook has proven to be a media juggernaut that brings in more U.S. ad revenue than any other company, trailing only behind Google. The numbers are way too big to ignore. For instance, “Daily active […]

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March 10, 2017

Content Marketing Strategy | The Vital Elements

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For a long time, the two best methods for search engine optimization (SEO) were keyword stuffing and link-building. Unfortunately, this created an atmosphere of carelessness and sometimes outright cheating among SEO professionals. Keyword optimization and link-building strategies are still very effective, but not when content is sacrificed for keywords and quality links for bad ones. […]

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March 3, 2017

Sallie McElwain Has the Answer to Success

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  “Thank you for calling VitalStorm, this is Sallie. How may I direct your call?” Every day Sallie McElwain, the Opportunities Manager at VitalStorm, is the first voice you hear when you call to speak with an associate. Warm, positive and extremely articulate, she is the ideal “voice” for our fast-paced and rapidly-growing agency. But […]

how to advertise on YouTube using AdWords

February 17, 2017

YouTube Advertising Guide: How to Advertise on YouTube

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Do you stream YouTube videos on your big screen? If not, you probably will soon. If video consumption trends have taught us anything, it’s that cable TV is being dropped for internet streaming. Digital video sites, such as YouTube, Hulu, and Netflix are preferred by younger and older viewers alike. According to a recent Defy Media […]

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