October 5, 2018

Tips for Creating Lead-Generating Display Ads

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The world of targeted advertising has grown over the years, and it doesn’t show any signs of slowing down. In addition to the text-based ads you use in your campaign to show up in searches, utilizing display ads can provide plenty of traffic as well. The trick here, though, is finding a way to make […]

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how to choose the right negative keywords

September 7, 2018

How to Choose the Right Negative Keywords

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While the goal of a PPC campaign manager is to draw as many clicks as possible to certain ads by placing bids on certain words, sometimes the best strategy is to know which terms your audience isn’t looking for. These are known as negative keywords, and you can optimize your campaign by identifying which ones you need to weed out to produce better performance from the terms you want people to click on. However, starting from scratch and knowing which negative keywords to choose can be daunting, and it can sidetrack the work you’re doing quite easily.

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August 3, 2018

How to Implement Voice Search in Your PPC Campaign

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The ad world is always changing and ever-evolving, and it will continue to do so. Even just a few decades ago, desktop computers were the way to go, thanks to the explosion of the internet. But now, smartphones and mobile searches have leapt into the forefront – and they’re here to stay.

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the last well

June 14, 2018

The Last Well: A VitalStorm Partner With a Big Dream

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If you’re not keenly aware of what it does, the innocuous mid-sized plastic bucket with a hose-looking contraption dangling from it doesn’t demand much more than a glance or two. Perhaps, you may think, it’s a crude way of siphoning water into cups, or of serving as an alternate method of dispensing some other sort of liquid. You’d be half-right, but you’re thinking too specifically. The hose-thing is a filtration system, and what it does is much grander and more important: it saves lives.

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