January 4, 2019

3 Common Reasons Home Service Customers Leave a Bad Review

by

Home Service providers receive reviews, just like owners of other businesses. You’re providing a service to a customer, and some are inevitably going to be unhappy for one reason or another. But what exactly prompts those customers to leave a bad review in the first place? There’s no way to know precisely what will make […]

Tags: , ,

December 7, 2018

How Great Google Reviews Improve Your Local Service Ads

by

Every business has the same goal: to attract as many customers as possible and to leave them satisfied so they’ll keep coming back. However, the hard part is figuring out the precise combination of factors that would make your business stand out among the rest. Everyone tells you different things, and it’s difficult to pinpoint […]

Tags: , , ,

Category:

October 5, 2018

Tips for Creating Lead-Generating Display Ads

by

The world of targeted advertising has grown over the years, and it doesn’t show any signs of slowing down. In addition to the text-based ads you use in your campaign to show up in searches, utilizing display ads can provide plenty of traffic as well. The trick here, though, is finding a way to make […]

Tags: , ,

how to choose the right negative keywords

September 7, 2018

How to Choose the Right Negative Keywords

by

While the goal of a PPC campaign manager is to draw as many clicks as possible to certain ads by placing bids on certain words, sometimes the best strategy is to know which terms your audience isn’t looking for. These are known as negative keywords, and you can optimize your campaign by identifying which ones you need to weed out to produce better performance from the terms you want people to click on. However, starting from scratch and knowing which negative keywords to choose can be daunting, and it can sidetrack the work you’re doing quite easily.

Tags: , ,

Category:

August 3, 2018

How to Implement Voice Search in Your PPC Campaign

by

The ad world is always changing and ever-evolving, and it will continue to do so. Even just a few decades ago, desktop computers were the way to go, thanks to the explosion of the internet. But now, smartphones and mobile searches have leapt into the forefront – and they’re here to stay.

Tags: ,